The right marketing plan will keep your business moving in the right direction and help you generate more leads and sales.However, many marketing plans require a dozen or even two dozen different sections. If you want to get started quickly, or create an outline that you can build on later, try this quick-start strategic marketing plan template. This template and…
Depending on your industry, the average email open rate should be around 24% and your email click rate should be around 4%. Are you falling short of these average numbers? Email marketing has rapidly evolved, and in order to have an effective email marketing strategy, marketers must look at their email strategy periodically and make changes. To resonate with your…
Search engine optimization (SEO) helps your website come up in search results when customers make a relevant search. Local search engine optimization helps your website or business location appear in search results when users enter a search at a particular location. This might mean a customer looking for a restaurant in their area, a retail store, dentist office, realtor, and…
Every month, hackers, spammers, and phishers get more sophisticated and come up with even more believable scams. There is no doubt you already receive tons of unsolicited email spam that is either easily detectable or removed by spam filters. However, recent phishing scams are becoming more sophisticated, and more difficult to detect. False Photography Phishing Scams There are a lot…
Search engine optimization (SEO) can help search engines and your audience find your website. There are many factors determining SEO, some which you can control, and others which are more unpredictable. Some of these factors are influenced by individual technical aspects and content on your website, while others are influenced by aspects outside your website. Comparing on-page SEO vs off-page…
Leveraging crowdsourced content allows you to work with your audience, including your followers and customers, to create a campaign or accomplish a goal. There are many ways to use crowdsourced content, and using a few best practices can help you gather exceptional content without creating all of it yourself. Here are a few of the ways to leverage crowdsourced content,…
Google and other search engines rely on crawler bots to “read” your site and understand its content. This is part of the process search engines use to list your website when a user enters a search term. However, these bots can’t crawl all your pages at once. They rely on a crawl budget. A crawl budget limits how many pages…
Content optimization is the process of building or modifying web pages and posts so they’re most accessible to your audience and to search engines. With a content optimization system, your content is more likely to rank well in Google and generate more traffic. Some businesses use content optimization system programs or software to optimize their pages quickly. However, paying for…
Search engine optimization (SEO) is an important part of how your content ranks on Google. Utilizing SEO strategies can help to improve your content’s rank on Google, making it easier for potential customers and leads to find. In order to improve your SEO, you need to know what’s working and what isn’t. A number of tools can help you measure…
Google and other search engines use complex algorithms to decide what content appears when users enter a search. If your content ranks well for multiple search queries, users are more likely to click on it, which means more visitors converting into leads and customers. Backlinks play an important part in this ranking system. Backlink building strategies can help you improve…
