For more than a decade, content marketing has been one of the most effective ways for businesses to attract customers online. But customers’ research processes are changing. Today, many people are turning to AI assistants and generative search tools to get answers quickly. This often means they don’t have to visit a website at all. So, how can you adapt…
Social media can be an effective way to connect with potential customers. But as your presence grows across different platforms, managing content can quickly become time-consuming and inefficient. Social media management platforms can help streamline scheduling and provide performance insights. However, there are a lot of options. Let’s compare a few social media management platforms, including their features, pricing, and…
Deadlines for ADA website compliance are approaching quickly for many public entities. With new federal requirements taking effect on April 24, 2026 and April 26, 2027 (for smaller entities), state and local governments are expected to make their digital services accessible to all users. If you’re responsible for managing a municipal, county, or state website or software system, this raises…
At Web Ascender, we strive to build websites that everyone can use and enjoy equally. Building an accessible website means all users, including those with hearing, vision, mobility, or dexterity limitations, can use and understand your site. In this blog post, I’ll explain more about web accessibility, and outline some of the key components to building an accessible website. By…
Without a clear roadmap, even the best digital marketing efforts can miss the mark. A digital growth roadmap helps to align all different aspects of your business around a shared direction. But building a digital growth roadmap isn’t easy or automatic. Let’s take a look at how to build a digital growth roadmap that works. Start With Business Outcomes Many…
Privacy and data tracking have become critical issues for many websites. Laws like GDPR and CCPA, which regulate data tracking and user privacy, have changed, affecting businesses and organizations of all sizes. If you’ve received notices about compliance with these or similar laws, now is a good time to make changes. If you haven’t, it’s a good idea to be…
For decades, websites have been critical for businesses, especially those engaging in digital marketing. As technology shifts, many are wondering if websites are still the center of digital marketing in 2026. Let’s take a look at the technology changing the way advertising and digital marketing work, and what this means for your website. Is Technology Changing Websites? Technology moves fast,…
Technology continues to evolve, and the digital marketing landscape continues to evolve with it. New developments have made digital marketing more competitive than ever, but also given businesses more opportunities to get ahead. Those who are able to capitalize on these opportunities with both caution and agility will see the biggest benefits. Let’s take a look at the digital marketing…
As the year draws to a close, it’s a great opportunity to check in with your website and digital goals, and prepare for the new year. Assessing and improving your business website at the end of the year can help ensure that your online presence remains effective, up-to-date, and aligned with your goals. Let’s walk through a year-end website checklist…
If you used the internet at all in the last ten years, you almost certainly noticed the appearance of “cookie banners;” popups on websites across the internet asking for your permission to use tracking cookies. Website owners, managers, and businesses might’ve also received unsettling messages about liability and compliance with rules like CCPA and GDPR. What’s going on here? What…
