Technology continues to evolve, and the digital marketing landscape continues to evolve with it. New developments have made digital marketing more competitive than ever, but also given businesses more opportunities to get ahead. Those who are able to capitalize on these opportunities with both caution and agility will see the biggest benefits. Let’s take a look at the digital marketing…
As the year draws to a close, it’s a great opportunity to check in with your website and digital goals, and prepare for the new year. Assessing and improving your business website at the end of the year can help ensure that your online presence remains effective, up-to-date, and aligned with your goals. Let’s walk through a year-end website checklist…
If you used the internet at all in the last ten years, you almost certainly noticed the appearance of “cookie banners;” popups on websites across the internet asking for your permission to use tracking cookies. Website owners, managers, and businesses might’ve also received unsettling messages about liability and compliance with rules like CCPA and GDPR. What’s going on here? What…
A few years ago, you probably noticed that the sites you regularly visited were suddenly asking for your permission to use tracking cookies. These notices became known as “cookie banners” or “cookie pop-ups,” and many users found them annoying, and weren’t sure of their purpose. After seeing these pop-ups, you may have heard about Europe’s GDPR and the US State…
The web is shifting fast. Traditional SEO, content marketing, social media, and search behavior are being reshaped by AI, changing user expectations, and technical & privacy demands. In 2025, getting web traffic is tough, and staying on top of what’s new and what still works is key. Let’s take a look at a few strategies to get more web traffic…
For thousands of years, storytelling has been central to human culture, values, and connections. This is partly because of how impactful and memorable stories are. In marketing, the right story not only captures attention, but also taps directly into psychology, subtly shaping the way people see your brand and decide what to buy. Let’s take a look at 7 ways…
For years, keywords and keyphrases have helped organize the internet. Keywords help search engines understand what different webpages are about, and help them show these webpages to the right users at the right time. However, the use and understanding of keywords has evolved significantly over the years. Now that search engine algorithms are smarter than ever and artificial intelligence is…
Today’s digital marketing strategies don’t just target consumers—they target consumers’ brains. From endless scrolls to irresistible headlines, so much modern content is designed to trigger dopamine, the chemical that fuels anticipation and habit. This creates powerful opportunities for engagement, but it also raises ethical concerns about overstimulation and consumer fatigue. While working within the dopamine economy, can marketers capture attention…
Choosing an effective color scheme for your business website can be a difficult decision. However, by learning the basics of color theory and experimenting with color tools available on the web, you’ll be able to choose harmonious color schemes and palettes on your own! We’ve updated this post in 2025 to include additional information on color theory and how it…
Every website has to be hosted somewhere. For many businesses, affordable web hosting can help to keep costs down and allow you to focus on more important matters. However, there are some hidden costs of cheap web hosting that businesses and individuals should know. Let’s take a closer look at what web hosting is, how it works, and the real…
