Google Analytics is a powerful digital marketing tool. You may have heard that Google Analytics as we know it is changing, and the classic platform will stop gathering data as of July 1, 2023. You may also be wondering what this entails, what Google Analytics does, and how these functions might change. In this blog post we’ll briefly review what…
From social media to webinars to video tutorials and more, there are now dozens of ways to share important messages. Though it’s been around for decades, email is still one of the most effective digital marketing strategies to engage your customers. This list of B2C email templates will help you engage your customers in many different situations. 9 B2C Email…
2023 is a year for future-minded growth. If you haven’t taken a look at your website in a while, or you feel like your competitors are getting a digital edge, now is a great time to improve your website. Previously, we talked about digital marketing trends emerging in 2023 and how they might impact your website’s traffic, conversions, sales, and…
In just the last two years, we’ve seen a lot of changes. The way we work, shop, travel, learn, and even the way we eat has changed in some way. This also means that the way we buy—and decide what to buy—has changed. Looking forward and examining emerging trends can help digital marketers and businesses connect with customers better. We’ve…
Just about anyone who’s surfed the net has seen a pop-up ad. Pop-up ads, also called interstitial ads, are great tools for marketers, but generally less enjoyable for consumers. So how can marketers and business owners create pop-up ads that actually work? Let’s take a look at best practices for pop-ups in 2022. Best Practices for Pop-Ups in 2022 Why…
Google Analytics is changing. The transition from Universal Google Analytics, which you’re probably using unless your website was built in the last two years, to Google Analytics 4 means business owners and marketers will get more capabilities, but they’ll need to make some changes as well. Here’s what business owners need to know about moving to Google Analytics 4. What…
The content of your website plays a big role in how your site appears on search engines, and whether users can find your site or not. A content audit helps you take a closer look at your content in an organized way. You can see which pages could benefit from search engine optimization strategies (SEO), which pages need new content…
Most customers need some type of proof that a product, service, or experience works before they’re willing to buy it. Testimonials or reviews from other customers are some of the most effective types of proof. This is called social proof. Gathering and utilizing social proof is especially important in digital marketing. Let’s take a look at six ways to use…