As you’re looking forward to the new year, you may be considering changes to your website. Maybe it’s been a while since you’ve made updates, or maybe you’re looking for more ROI from your website. So, are you looking for a website redesign or a website refresh? What’s the difference between a website redesign vs website refresh, and how do…
Do you need a landing page or a website? How do you know? When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one part of that impression. You need both to make your online first impression really shine. In some situations, a website may be more…
Social media has become a powerful tool for connecting with people around the world. Some businesses use social media to communicate with consumers, make connections, and reinforce their brand, while others have not found how their brand fits into the social media universe. It may be unclear how social media can lead to actual lead generation. Here are 8 social…
A blog can be a powerful part of a traffic- and lead-generation strategy, but only if it’s used effectively. This can be a particular challenge for B2B companies, who often struggle with content that is both relevant to a wider audience as well as valuable to their leads. If you’ve struggled to get visitors to your blog, or aren’t sure…
Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2021. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…
Content creation is essential to get your audience’s attention and convert them into leads and customers. But content creation is also time-consuming, and can take time away from your business. One of the ways to cut content creation time is through content recycling or repurposing content. Knowing how to repurpose content effectively will help you save time and reach a…
If you’ve just started your brick-and-mortar business, relocated, or opened a new location, you may be wondering how to coordinate your online presence and physical location. This is where local search engine optimization (SEO) comes in. Local SEO helps prospective customers nearby find your business online and shop there. If you’re wondering how you can get to the top of…
Modern-day marketing allows businesses to put their products or services in front of the most likely customers, instead of wasting advertising dollars on consumers who will never convert. This efficient strategy requires capturing customers’ attention and keeping it through compelling content. But creating a content marketing strategy that works requires slipping into your customers’ shoes. When you know your customers’…
The right marketing plan will keep your business moving in the right direction and help you generate more leads and sales.However, many marketing plans require a dozen or even two dozen different sections. If you want to get started quickly, or create an outline that you can build on later, try this quick-start strategic marketing plan template. This template and…
Search engine optimization (SEO) helps your website come up in search results when customers make a relevant search. Local search engine optimization helps your website or business location appear in search results when users enter a search at a particular location. This might mean a customer looking for a restaurant in their area, a retail store, dentist office, realtor, and…