Approximately 94% of B2B buyers conduct research online before buying, according to Accenture market research. However, 96% of customers who visit your site aren’t yet ready to buy. Inbound marketing addresses this process from start to finish, beginning with traffic generation, turning visitors into leads and finally into customers and evangelists. Lead nurturing—the process of turning leads into sales—is an…
Inbound marketing connects interested customers to the content—and, ultimately, the products or services—they need. At the crux of this strategy is your company’s website. For inbound marketing to succeed, your company, marketing strategy, buyer personas, and your website must all be in alignment. If your website isn’t designed to fulfill the needs of your customers and your marketing objectives, even…
How much do Facebook ads cost? Like all ad strategies, the total cost is ultimately up to you. But how these costs are derived and how much you need to spend to be effective is a different story. Understanding what factors affect how much Facebook ads cost can help you lower costs without lowering conversion rates. When you know how…
You want to improve your marketing campaign, but your team has reached the end of their digital expertise or the time they can spend managing digital ads. There are many reasons to hire a marketing agency to manage your digital ads, and chief among them is time-savings, specialized expertise, and optimized performance. Digital advertising is one of the fastest moving…
The right marketing strategy can grow your business leaps and bounds, but it can be difficult to decide how to get the right strategy. All businesses struggle at some point with the in-house marketing vs agency debate. There’s only so much time and budget to go around, so where is it best to spend? And why? Handing the marketing torch…
Previously known as Google Local and Google Places, today’s Google My Business has undergone many changes. Google adds new features to businesses listings with each new evolution, and Google My Business posts are another feature improving searches for businesses and users. If you don’t know how to use Google My Business posts, now is the perfect time to start. How…
They’re “sponsored posts,” “featured content,” or highlighted with the phrase, “from our advertisers.” Odds are, you’ve seen these advertisements, but you might not have known you were looking at an ad. They’re Google Adsense native ads, and they fit into a website’s content so well users sometimes can’t tell the difference. What do these clever ads mean for your online…
Google answers billions of questions every day. Beginning in 2014, the search engine made answer-hunting even easier with “featured snippets.” Featured snippets provide a quick answer in a highlighted box at the top of search results, no clicks required. Most of us have seen a featured snippet, so we know how they affect a search engine results page (SERP) for…
Do you know how to reach your audience? Do you know what they think about, what they respond to, and what they want to see? Knowing how to reach your audience means knowing what they need and what they respond to. This also means breaking through a ton of clutter from the many other companies competing for your customers’ attention….
From blogs to landing pages to ads, the right keywords help customers find your content. To know what keywords your customers are searching for, it helps to know how to use Google Adwords Keyword Planner tool. This tool, available to anyone with a Google Adwords account, gives you a long list of data to help find broad or long-tail keywords….