Google answers billions of questions every day. Beginning in 2014, the search engine made answer-hunting even easier with “featured snippets.” Featured snippets provide a quick answer in a highlighted box at the top of search results, no clicks required. Most of us have seen a featured snippet, so we know how they affect a search engine results page (SERP) for…
Do you know how to reach your audience? Do you know what they think about, what they respond to, and what they want to see? Knowing how to reach your audience means knowing what they need and what they respond to. This also means breaking through a ton of clutter from the many other companies competing for your customers’ attention….
From blogs to landing pages to ads, the right keywords help customers find your content. To know what keywords your customers are searching for, it helps to know how to use Google Adwords Keyword Planner tool. This tool, available to anyone with a Google Adwords account, gives you a long list of data to help find broad or long-tail keywords….
Are you getting your audience’s attention? Are your marketing efforts actually getting new leads? You can’t know the answers to these questions unless you know how to measure success. One of the most important measurements to monitor your marketing process is lead conversion rate. Lead conversion defines a change from a lead to another buyer stage. This could be a…
There are many CRM systems to choose from, but the right CRM systems can make sales processes more efficient and organized. By automating activities, analyzing data, aggregating trends, and conveniently placing information, the main benefits of CRM for the manufacturing industry are time- and cost-savings. A properly organized CRM system will be constructed around your unique sales process, and make…
It’s in the name; sales copy is designed to sell. But the question is how to write sales copy that customers actually read? How do you get their attention? And how do you describe your product or service accurately, while still keeping it interesting? These strategies and examples can help you get started How To Write Sales Copy For Your…
More searches are now made on mobile devices than computers. Google’s introduction of the mobile-first index proves that mobile optimization is a priority, and a valuable marketing opportunity. Google’s push for mobile-friendly optimization isn’t new, however some of the most significant mobile search results changes have only been publicly released in the last year. Introduction of the mobile-first index, a…
On January 8th, Google announced the beta release of the new Google Search Console updates. Though the introduction is gradual, Search Console users can expect to see new functionality in the coming weeks. The new modules include Search Performance, Index Coverage, AMP status, and Job Posting reports, which give users new insights into how their webpages are understood, displayed, and…
Web content is very different than books, essays, or newspapers. While both web content writing and print writing demand quality and consideration, their execution is worlds apart. If you’re used to academic writing, professional writing, or print, you may wonder why your web writing isn’t pulling in customers the same way. Consider these 8 web content writing tips to help…
According to HubSpot, 63% of marketers say traffic and lead generation are their top challenges. While marketers agree that content marketing is an effective solution, the actual execution of this strategy is less clear. When it comes to creating content, choosing marketing content topics to convert leads is just as important as creating high-quality content. So how do you know…