From blogs to landing pages to ads, the right keywords help customers find your content. To know what keywords your customers are searching for, it helps to know how to use Google Adwords Keyword Planner tool. This tool, available to anyone with a Google Adwords account, gives you a long list of data to help find broad or long-tail keywords….
Are you getting your audience’s attention? Are your marketing efforts actually getting new leads? You can’t know the answers to these questions unless you know how to measure success. One of the most important measurements to monitor your marketing process is lead conversion rate. Lead conversion defines a change from a lead to another buyer stage. This could be a…
There are many CRM systems to choose from, but the right CRM systems can make sales processes more efficient and organized. By automating activities, analyzing data, aggregating trends, and conveniently placing information, the main benefits of CRM for the manufacturing industry are time- and cost-savings. A properly organized CRM system will be constructed around your unique sales process, and make…
It’s in the name; sales copy is designed to sell. But the question is how to write sales copy that customers actually read? How do you get their attention? And how do you describe your product or service accurately, while still keeping it interesting? These strategies and examples can help you get started How To Write Sales Copy For Your…
More searches are now made on mobile devices than computers. Google’s introduction of the mobile-first index proves that mobile optimization is a priority, and a valuable marketing opportunity. Google’s push for mobile-friendly optimization isn’t new, however some of the most significant mobile search results changes have only been publicly released in the last year. Introduction of the mobile-first index, a…
On January 8th, Google announced the beta release of the new Google Search Console updates. Though the introduction is gradual, Search Console users can expect to see new functionality in the coming weeks. The new modules include Search Performance, Index Coverage, AMP status, and Job Posting reports, which give users new insights into how their webpages are understood, displayed, and…
Web content is very different than books, essays, or newspapers. While both web content writing and print writing demand quality and consideration, their execution is worlds apart. If you’re used to academic writing, professional writing, or print, you may wonder why your web writing isn’t pulling in customers the same way. Consider these 8 web content writing tips to help…
According to HubSpot, 63% of marketers say traffic and lead generation are their top challenges. While marketers agree that content marketing is an effective solution, the actual execution of this strategy is less clear. When it comes to creating content, choosing marketing content topics to convert leads is just as important as creating high-quality content. So how do you know…
An effective content marketing strategy requires great content specifically optimized and written for the web. The content should be short and simple, but also helpful, memorable, and written for SEO. While these technical elements will make your content easy to read, your brand’s voice is what communicates your brand’s personality, reaches your customers, and makes your content valuable. But how…
Getting visitors to your website is more than half the battle, but a truly successful website and a successful business gets visitors to come back again and again. When working on increasing your repeat website visitors ask yourself these questions. What keeps a visitor on your site? And, once they leave, what entices them to come back? Consider what pages…