There are two type of duplicate content: duplicate content on different domains and duplicate content on the same domain. They’re both common occurrences and difficult to avoid, except one damages your SEO and your website in general. Here’s what you need to know about duplicate content on different domains and the same domain. Web best practices change fast, so we’ve…
Lead magnets can be highly effective tools to gain new leads and win new customers. Getting creative with your lead magnets can help you add even more leads this year. Let’s take a look at creative lead magnets to win new customers in 2022. What is a Lead Magnet? Lead magnets are free content pieces a prospective customer downloads in…
Google’s latest update, MUM, uses artificial intelligence to give users the best results yet, and answer questions with surprising sophistication. So how does this affect your website and how users find you online? Google’s MUM Update: What is it? Last year, Google announced the use of Multitask Unified Model, or MUM, as a part of their search algorithm. MUM will…
If you considered ramping up your digital marketing strategy, but you’re not sure how, 2022 is a good year to start. Maybe you already have a digital marketing strategy, but you’d like to expand and get ahead of new trends. In this blog post, we’ve taken the most popular and powerful digital marketing trends of 2022 and distilled them into…
As you’re looking forward to the new year, you may be considering changes to your website. Maybe it’s been a while since you’ve made updates, or maybe you’re looking for more ROI from your website. So, are you looking for a website redesign or a website refresh? What’s the difference between a website redesign vs website refresh, and how do…
Social media has become a powerful tool for connecting with people around the world. Some businesses use social media to communicate with consumers, make connections, and reinforce their brand, while others have not found how their brand fits into the social media universe. It may be unclear how social media can lead to actual lead generation. Here are 8 social…
A blog can be a powerful part of a traffic- and lead-generation strategy, but only if it’s used effectively. This can be a particular challenge for B2B companies, who often struggle with content that is both relevant to a wider audience as well as valuable to their leads. If you’ve struggled to get visitors to your blog, or aren’t sure…
Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2021. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…
Content creation is essential to get your audience’s attention and convert them into leads and customers. But content creation is also time-consuming, and can take time away from your business. One of the ways to cut content creation time is through content recycling or repurposing content. Knowing how to repurpose content effectively will help you save time and reach a…
If you’ve just started your brick-and-mortar business, relocated, or opened a new location, you may be wondering how to coordinate your online presence and physical location. This is where local search engine optimization (SEO) comes in. Local SEO helps prospective customers nearby find your business online and shop there. If you’re wondering how you can get to the top of…