Digital marketing can be a complex subject, especially if you’ve already devoted so much time and energy into mastering your manufacturing career. You don’t have to become an expert in digital marketing, but it can be helpful to get some working knowledge. This knowledge can help you jumpstart a digital marketing strategy for your manufacturing business, or find the right…
Throughout 2024, many users have noticed a decline in the quality of search results when they enter a Google search. This is likely due to a surge of low-quality content produced by artificial intelligence programs and content farms. Google has reacted to this content with a recent update. The update has considerably reorganized search results, reducing the appearance of unoriginal…
Do you need a landing page or a website? How do you know? When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one part of that impression. You need both to make your online first impression really shine. In some situations, a website may be more…
Those unfamiliar with digital marketing, content marketing, and similar strategies understandably have some questions. In this blog post, we’re focusing on questions manufacturing businesses have about digital marketing. We’ve pulled questions from across the internet and from our own experience to answer the top questions about digital marketing in manufacturing. Answering Your Top 3 Questions About Digital Marketing in Manufacturing…
With so many different things vying for your audience’s attention today, it’s hard to create something that stands out. The right downloadable content or lead magnet can help you start a relationship with a potential customer or client, but only if your content is actually helpful and engaging. To help this process, we’ve built a list of creative downloadables to…
Content marketing is a powerful tool to gain your audience’s attention, and turn them into customers. With the right content, you can show your potential customers the quality of your business, services, and products, while also helping them solve a problem. For this strategy to be effective, it’s important to organize your content in a way that makes sense with…
Have you thought about reworking or refreshing your website, but you aren’t sure if it’s time? Maybe you’re wondering what your website refresh or rework should do, or you don’t have concrete goals in mind. Let’s take a look at a few reasons why you might rework your website, and what results you might achieve. When Should You Rework Your…
Generative AI models like ChatGPT are able to answer questions and provide information much faster than it would take a person to read through search results and gather their own conclusions. Does this mean AI will replace search engines? Are we at the beginning of a shift in how we use the internet? Let’s see how AI is poised to…
When looking for a store, restaurant, service or product, most customers turn to Google at some point in their search. Google reviews are a compass for many customers, showing them which businesses have provided positive experiences, and which haven’t. If your business doesn’t have many Google reviews, or your overall rating isn’t where you’d like it to be, customers might…
Forms are an important part of your lead-generating strategy. When building forms in digital marketing, it can also be difficult to strike the right balance between information-gathering and simplicity. Let’s take a look at some form templates and tips to build a better form to increase submission rates. 7 Ways to Build Better Forms and Raise Conversion Rates 1. Assess…