Leveraging crowdsourced content allows you to work with your audience, including your followers and customers, to create a campaign or accomplish a goal. There are many ways to use crowdsourced content, and using a few best practices can help you gather exceptional content without creating all of it yourself. Here are a few of the ways to leverage crowdsourced content,…
Google and other search engines rely on crawler bots to “read” your site and understand its content. This is part of the process search engines use to list your website when a user enters a search term. However, these bots can’t crawl all your pages at once. They rely on a crawl budget. A crawl budget limits how many pages…
Content optimization is the process of building or modifying web pages and posts so they’re most accessible to your audience and to search engines. With a content optimization system, your content is more likely to rank well in Google and generate more traffic. Some businesses use content optimization system programs or software to optimize their pages quickly. However, paying for…
Search engine optimization (SEO) is an important part of how your content ranks on Google. Utilizing SEO strategies can help to improve your content’s rank on Google, making it easier for potential customers and leads to find. In order to improve your SEO, you need to know what’s working and what isn’t. A number of tools can help you measure…
Google and other search engines use complex algorithms to decide what content appears when users enter a search. If your content ranks well for multiple search queries, users are more likely to click on it, which means more visitors converting into leads and customers. Backlinks play an important part in this ranking system. Backlink building strategies can help you improve…
Monthly Recurring Revenue (MRR) can help you make budgeting decisions, predict business growth, and decrease volatility. Not all business models are suitable for MRR, such as those that sell individual products, but many businesses are expanding in innovative ways to add a stream of MRR. There are several ways to increase monthly recurring revenue, and expand your business to start…
Website traffic is important for measuring the effectiveness of your website. But it can be difficult to know what to expect. How much traffic should your website get? How do you know? There are a number of factors to consider, including your industry, website history, and your goals. What Does Website Traffic Measure? How much traffic your website gets can…
Users are more concerned about their online privacy than ever before. Data leaks, surveillance threats and dubious marketing techniques have caused many users and governments to ask; what are websites using our data for? Don’t we have a right to know? Many have said yes. This is where your website’s privacy policy comes in. Every website needs a privacy policy….
Inbound marketing focuses on giving the right person the right content at the right time, for the lowest cost. An integral part of this strategy is reducing cost per lead (CPL). Knowing how to calculate and reduce cost per lead ultimately means increasing your ROI. With a wealth of information showing who your customers are and how they find you,…
Search engine optimization (SEO) can be a tough subject. Search engine algorithms change constantly, which means SEO best practices also have to change for your content to be discoverable. Many bloggers, copywriters, and webmasters want to know; which SEO best practices actually make a difference? How much of a difference do they make? And do these strategies still work in…