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Finding your Brand's Voice for web writing

5 Steps for Finding Your Brand’s Voice When Writing for the Web

By | Marketing |

An effective content marketing strategy requires great content specifically optimized and written for the web. The content should be short and simple, but also helpful, memorable, and written for SEO. While these technical elements will make your content easy to read, your brand’s voice is what communicates your brand’s personality, reaches your customers, and makes your content valuable. But how…

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Return website visitors

6 Ways to Keep Website Visitors Coming Back

By | Marketing |

Getting visitors to your website is more than half the battle, but a truly successful website and a successful business gets visitors to come back again and again. When working on increasing your repeat website visitors ask yourself these questions. What keeps a visitor on your site? And, once they leave, what entices them to come back? Consider what pages…

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