A blog can be a powerful part of a traffic- and lead-generation strategy, but only if it’s used effectively. This can be a particular challenge for B2B companies, who often struggle with content that is both relevant to a wider audience as well as valuable to their leads. If you’ve struggled to get visitors to your blog, or aren’t sure…
Blogging is an important strategy for generating traffic and leads to your website. Maybe you haven’t seen great results from your blog in the past, or you want to make your strategy stronger, and you’re wondering how to write a great blog post in 2021. Recent changes to Google’s search algorithm and readers’ expectations have changed the blogging landscape in…
Content creation is essential to get your audience’s attention and convert them into leads and customers. But content creation is also time-consuming, and can take time away from your business. One of the ways to cut content creation time is through content recycling or repurposing content. Knowing how to repurpose content effectively will help you save time and reach a…
If you’ve just started your brick-and-mortar business, relocated, or opened a new location, you may be wondering how to coordinate your online presence and physical location. This is where local search engine optimization (SEO) comes in. Local SEO helps prospective customers nearby find your business online and shop there. If you’re wondering how you can get to the top of…
Modern-day marketing allows businesses to put their products or services in front of the most likely customers, instead of wasting advertising dollars on consumers who will never convert. This efficient strategy requires capturing customers’ attention and keeping it through compelling content. But creating a content marketing strategy that works requires slipping into your customers’ shoes. When you know your customers’…
The right marketing plan will keep your business moving in the right direction and help you generate more leads and sales.However, many marketing plans require a dozen or even two dozen different sections. If you want to get started quickly, or create an outline that you can build on later, try this quick-start strategic marketing plan template. This template and…
Search engine optimization (SEO) helps your website come up in search results when customers make a relevant search. Local search engine optimization helps your website or business location appear in search results when users enter a search at a particular location. This might mean a customer looking for a restaurant in their area, a retail store, dentist office, realtor, and…
Search engine optimization (SEO) can help search engines and your audience find your website. There are many factors determining SEO, some which you can control, and others which are more unpredictable. Some of these factors are influenced by individual technical aspects and content on your website, while others are influenced by aspects outside your website. Comparing on-page SEO vs off-page…
Leveraging crowdsourced content allows you to work with your audience, including your followers and customers, to create a campaign or accomplish a goal. There are many ways to use crowdsourced content, and using a few best practices can help you gather exceptional content without creating all of it yourself. Here are a few of the ways to leverage crowdsourced content,…
Google and other search engines rely on crawler bots to “read” your site and understand its content. This is part of the process search engines use to list your website when a user enters a search term. However, these bots can’t crawl all your pages at once. They rely on a crawl budget. A crawl budget limits how many pages…