As the year draws to a close, it’s a great opportunity to check in with your website and digital goals, and prepare for the new year. Assessing and improving your business website at the end of the year can help ensure that your online presence remains effective, up-to-date, and aligned with your goals. Let’s walk through a year-end website checklist…
The web is shifting fast. Traditional SEO, content marketing, social media, and search behavior are being reshaped by AI, changing user expectations, and technical & privacy demands. In 2025, getting web traffic is tough, and staying on top of what’s new and what still works is key. Let’s take a look at a few strategies to get more web traffic…
For thousands of years, storytelling has been central to human culture, values, and connections. This is partly because of how impactful and memorable stories are. In marketing, the right story not only captures attention, but also taps directly into psychology, subtly shaping the way people see your brand and decide what to buy. Let’s take a look at 7 ways…
For years, keywords and keyphrases have helped organize the internet. Keywords help search engines understand what different webpages are about, and help them show these webpages to the right users at the right time. However, the use and understanding of keywords has evolved significantly over the years. Now that search engine algorithms are smarter than ever and artificial intelligence is…
Today’s digital marketing strategies don’t just target consumers—they target consumers’ brains. From endless scrolls to irresistible headlines, so much modern content is designed to trigger dopamine, the chemical that fuels anticipation and habit. This creates powerful opportunities for engagement, but it also raises ethical concerns about overstimulation and consumer fatigue. While working within the dopamine economy, can marketers capture attention…
Inevitably, some of your customers will lose interest over time. But that doesn’t mean they’re gone for good. A thoughtful re-engagement strategy can remind your previous customers why they chose your brand in the first place. Whether they’ve stopped opening your emails, abandoned a cart, or haven’t made a purchase in months, these 9 re-engagement marketing strategies will help you…
Creating B2B video content can be a powerful way to connect with engineers, manufacturing specialists, or other technical professionals. But for companies with complex products or highly detailed written material, translating that content into engaging videos can be a challenge. Let’s take a look at a few B2B video content strategy tips to turn technical content into videos that engage…
Have you ever noticed you tend to feel more attached to something that you built yourself, even if it’s not perfect? This psychological phenomenon is called the IKEA Effect—named after the furniture giant that requires assembly for most of their products. But this effect isn’t just about furniture; it can also be a powerful branding tool. When customers invest effort…
Digital marketing often feels unpredictable—one campaign goes viral while another, seemingly identical one, flops. Social media trends appear out of nowhere, and small changes in strategy can lead to huge shifts in customer engagement. How can digital marketers manage this? To tackle this enormous and unpredictable media landscape, let’s borrow some information from another field which deals with vast and…
What do customers want? What are they concerned about? What makes them happy? Knowing or being able to forecast answers to these questions can help you shape your goals, plans, and strategies in 2025. Answers to these questions can also help you avoid spending time and money on initiatives that customers are unlikely to respond to. We took a look…