Marketing

How To Use Google My Business Posts To Get More Customers

By March 29, 2018 2 Comments
Google My Business Post

Previously known as Google Local and Google Places, today’s Google My Business has undergone many changes. Google adds new features to businesses listings with each new evolution, and Google My Business posts are another feature improving searches for businesses and users. If you don’t know how to use Google My Business posts, now is the perfect time to start.

How To Use Google My Business Posts To Get More Customers

What Is Google My Business?

Before you can see how to use Google My Business posts, you have to claim your Google My Business listing. If you have a brick-and-mortar business, you probably already have a listing, whether you’ve claimed it or not. When you claim your listing and verify that you are the business owner, you can start using the many helpful features available through Google My Business.

Your Google My Business listing is usually the first thing that Google users see when they look for your business. Claiming your listing means you get to control what your potential customers see.

What Are Google My Business Posts?

Google my Business PostsYour Google My Business listing includes your pictures, location, address, contact information and other essentials about your business. Your posts appear underneath this information, before the rest of the results of the search.

Google My Business posts:

  • Must be relevant to the business
  • Must be between 100 and 300 words
  • Must be appropriate and honest
  • May feature sales, events, blogs, new products, and more
  • May include a picture
  • May include a call to action
  • May link to another webpage
  • Only appear for seven days

Why Use Google My Business Posts?

Since Google My Business posts only appear for seven days and they’re only 300 words long, you might think they’re not worth your time. However, these posts can be created with just a few clicks from your Google My Business dashboard, and they’ll be seen by every customer looking for your business. Keep in mind that someone already searching specifically for you is very close to either visiting or buying from you; the right information can make a big difference.

Besides getting more customer interest and driving clicks to the right areas of your site, you can also use Google My Business posts to drive down competition. Related businesses show up underneath your business listing: your competition. Making your listing longer and putting relevant offers ahead of your competition increases the chances users will click on you.

How To Make a Google My Business Post

how to use google my business posts

Once you’ve set up your Google My Business listing, making a post is easy. Simply click the “posts” section on the dashboard or on the sidebar to get started.

  1. Upload a picture and crop to fit if needed
  2. Explain your offer or event in 100 to 300 words
  3. Select an event OR another type of post
  4. Select your even time OR add a CTA and a link
  5. Preview, make sure everything is correct
  6. Post!

Your post will appear below your Google My Business information shortly after posting. Double check to make sure it is posted and displays correctly.

How To Use Google My Business Posts To Get More Customers

The customers who see your posts have already searched for you, so the goal of your posts should then be to convince them to visit your website or business. To do this, ask what your customers are looking for when they search for you. Do they want a good deal? Are they looking for something to do or somewhere to go? Do they need to know what you offer? Do they want a reassurance that you’re a high-quality company? Your posts should give your customers what they’re looking for.

Google My Business posts tips:


If Google My Business is already a tool you use often, you can use Google My Business posts to make it even more effective. If you haven’t claimed your listing yet, now is the time. With Google My Business posts and listings, you can control what thousands of digital users see and make sure your first online impression is the right one.

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