Personalization creates a link between your brand and your customer, breaking through white noise filled with generic greetings and vague product statements. The best way to create a personalized customer experience is to get to know your customer, and then use this knowledge in a way that benefits them and your brand. This creates reciprocity, which is the foundation of…
The inbound sales, CRM and CMS platform HubSpot offers a range of helpful features, templates and tools to help with inbound marketing, but this platform isn’t the right fit for everyone. If you aren’t using HubSpot’s features or if you find the system limiting, you may be considering a HubSpot to WordPress migration. WordPress is the world’s leading CMS, controlling…
Google gives advertisers the ability to place ads based on specific searches. As the largest search engine in the world, this gives businesses large and small huge opportunities. According to the Google Economic Impact Report, average Adwords ROI is 100%. With the proper set-up, it’s easy to calculate your own Google Adwords ROI, and make sure you’re not overspending. The…
With highly sophisticated targeting and the largest user base of any social media platform (over 1.5 billion daily active users, as of 2019), Facebook presents one of the most lucrative advertising opportunities available. Businesses large and small utilize Facebook ads to expand their reach, sell more products, and engage with their audience. Facebook’s unique ad buying system makes it easy…
An optimized marketing budget can quickly grow your business, while an inefficient one can quickly detract from it. To get the most bang for your marketing budget in 2019, you’ll need to consider your strategy, tools, and your time. With highly focused targeting, efficient implementation, and affordable tools, you can maximize value from every marketing activity and asset. 4 Ways…
Understanding where your competitors stand in your industry can help you target unexplored markets or shift your brand position to resonate with more customers. Whether you are a new business, you are considering starting, or you are reassessing your market position for the new year, it’s important to know how to do a competitive analysis in 2019. Make a copy…
Surveying over 6,200 marketers in their State of Inbound survey 2018, Hubspot reported that proving the ROI of marketing activities is second on the list of top marketing challenges, with only traffic and lead generation ranking higher. Proving marketing ROI as well as assessing traffic and lead generation requires analysis of key digital marketing KPIs. With the right data, you…
Accurately calculating ROI on your marketing spend will not only show the value of your work, but it will also help you improve leads and sales year over year. Calculating marketing ROI (MROI) may seem like a straightforward formula at first, but it is not so simple. A number of issues can quickly throw your numbers off and make your…
Creating a digital marketing blueprint for the year can seem like a daunting task. However, a year-long plan will help you to keep each campaign in line, and assess performance throughout the year. When you approach the process with care, take time to gather data, and aim carefully, your marketing strategy will hit the right customers and drive results. We’ve…
Approximately 94% of B2B buyers conduct research online before buying, according to Accenture market research. However, 96% of customers who visit your site aren’t yet ready to buy. Inbound marketing addresses this process from start to finish, beginning with traffic generation, turning visitors into leads and finally into customers and evangelists. Lead nurturing—the process of turning leads into sales—is an…