If your business hasn’t gone digital by 2019, you risk becoming irrelevant. Going full digital can come at a cost, however, and you may need to ask your boss to increase your marketing budget in order to keep up with the times. Planning for such a meeting is important, because your boss isn’t just going to give you a budget…
With the New Year drawing closer each day, it’s time to get in tune with what to expect from the world of digital marketing in 2019, and what you need to do to prep your digital strategy for it. The digital marketing world is evolving rapidly and the need to keep up can be overwhelming. Which is why in today’s…
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas Group) As 2019 approaches, it’s time to begin planning for digital marketing success in the new year. Next year, streamline your marketing processes with marketing tech stack tools to increase overall efficiency and spare yourself a headache. Marketing technology is an ever growing aspect…
52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. (Hubspot, 2017). So how can your brand adjust its marketing tactics to bring in leads that are actually going to convert? For starters, understand who’s a qualified lead and who’s not. Qualified Leads vs Unqualified Leads Whether a lead is qualified or…
Although social media has been around for a long time, it’s evolved. There are new social media sites popping up each year that serve different purposes, especially for SaaS products. Using social media in a modern way can help you engage with potential leads and grow your company. Quality social media pages do this by improving brand visibility, brand loyalty,…
Your brand’s social media strategy shouldn’t be a guessing game. Through trial and error you can discover what your target audience actually finds interesting, and make changes to your social media strategy with that data. To ensure your social media strategy is reaching its full potential, you should conduct a social media audit on a quarterly basis. Here are 9…