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Lead Conversion Rates

8 Metrics To Maximize Lead Conversion Rates and Close More Sales

By | Marketing |

Are you getting your audience’s attention? Are your marketing efforts actually getting new leads? You can’t know the answers to these questions unless you know how to measure success. One of the most important measurements to monitor your marketing process is lead conversion rate. Lead conversion defines a change from a lead to another buyer stage. This could be a…

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Landing Page vs. Website

Landing Page Vs Website: Which Do You Need And Why?

By | Marketing |

You made your website to pull in customers and leads online—so do you really need more pages? It’s tempting to put up your website and consider the online lead box checked. However, this isn’t the case. When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one…

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Benefits of CRM in Manufacturing

9 Time-Saving Benefits of CRM in Manufacturing

By | Marketing |

There are many CRM systems to choose from, but the right CRM systems can make sales processes more efficient and organized. By automating activities, analyzing data, aggregating trends, and conveniently placing information, the main benefits of CRM for the manufacturing industry are time- and cost-savings. A properly organized CRM system will be constructed around your unique sales process, and make…

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6 Reasons Your Business Should Adopt A Facebook Advertising Strategy

6 Reasons Your Brand Should Adopt a Facebook Advertising Strategy

By | Marketing |

According to the New York Times, Facebook takes about 50 minutes out of the average users day. Because of this, Facebook advertising has become a highly effective component of many business’s marketing strategies. With intelligent targeting and remarketing options, you can be sure to influence your potential leads and customers where they are — on social media. Creating a Facebook…

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Google's Mobile First Index

Google’s Mobile-First Index Makes Mobile Marketing a Must

By | Marketing |

More searches are now made on mobile devices than computers. Google’s introduction of the mobile-first index proves that mobile optimization is a priority, and a valuable marketing opportunity. Google’s push for mobile-friendly optimization isn’t new, however some of the most significant mobile search results changes have only been publicly released in the last year. Introduction of the mobile-first index, a…

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google search console updates

Google Search Console Updates: What They Are and What They Do

By | Marketing | One Comment

On January 8th, Google announced the beta release of the new Google Search Console updates. Though the introduction is gradual, Search Console users can expect to see new functionality in the coming weeks. The new modules include Search Performance, Index Coverage, AMP status, and Job Posting reports, which give users new insights into how their webpages are understood, displayed, and…

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