Have you ever noticed you tend to feel more attached to something that you built yourself, even if it’s not perfect? This psychological phenomenon is called the IKEA Effect—named after the furniture giant that requires assembly for most of their products. But this effect isn’t just about furniture; it can also be a powerful branding tool. When customers invest effort…
Digital marketing often feels unpredictable—one campaign goes viral while another, seemingly identical one, flops. Social media trends appear out of nowhere, and small changes in strategy can lead to huge shifts in customer engagement. How can digital marketers manage this? To tackle this enormous and unpredictable media landscape, let’s borrow some information from another field which deals with vast and…
Have you noticed a lot of chargebacks or fraudulent orders on your WordPress website? Your business may be the victim of credit card testing. This occurs when credit card thieves use online businesses to test their stolen credit cards and see which cards are still active and unblocked. When this happens, businesses often end up with disputed orders and damage…
What do customers want? What are they concerned about? What makes them happy? Knowing or being able to forecast answers to these questions can help you shape your goals, plans, and strategies in 2025. Answers to these questions can also help you avoid spending time and money on initiatives that customers are unlikely to respond to. We took a look…
Newsletters are a great way to stay connected with your audience, and to keep your business at the top of their minds. It’s also a great way to showcase your expertise, and position your business as an industry expert. There are a lot of benefits to a classic newsletter, which we’ll discuss in more detail later in the post. If…
Competing for high spots at the top of a search engine results page has never been tougher. However, search ads are also highly competitive. Helpful, informative content is still a great way to get your customers’—and search engines’—attention, and a blog is still a great way to share this information. Lets explore this and other reasons to blog in 2025….
Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The…
Search engines process billions of search queries every day. Every second, internet users around the world are searching for information. Often, this information revolves around purchases they might or will make. Knowing how users are searching and why can help marketers position their content and campaigns correctly. With this in mind, let’s take a closer look at what search intent…
Your website can be a powerful asset for gathering and connecting with leads. However, it can be difficult to know where to start. Making a few changes to your website can help. Let’s take a look at a few ways to get more B2B leads online. 13 Ways to Get More B2B Leads Online Is your website helping you get…
Maybe you’ve thought about putting your business online for the first time, and you’re not sure where to start. Or, maybe you want to create a completely new site, but you’re not sure how to make those changes. These 4 questions will help you organize your information and make it easy to wireframe your new site. What is a Website…
