Marketing

How to Use the Google AdWords Keyword Planner

Google’s Keyword Planner is a free tool included in their AdWords advertising service to help both new and experienced advertisers build or expand their search network ad campaigns. Here you can research keywords and get historical statistics and traffic forecasts to help you build a truly successful ad campaign. Today we’ll go through how you would use the Keyword Planner to set up an ad group within an ad campaign, in addition to highlighting some areas where you can use the Keyword Planner for SEO outside of an ad campaign.

google adwords keyword plannerConducting Keyword Research and Planning Your Budget

Whether for a new or existing AdWords campaign, you can search for keywords based on terms specific and relevant to your business’s product or service offering, or subsequent categories within. You can search for keywords using phrases, categories, and even website pages. The historical statistics provided for your desired keywords will help you plan your bids and budget. Keyword Planner offers data including search volume, trends, and forecasts for traffic, clicks, and conversions for your different keyword ideas.

Using Google Keyword Planner for SEO

Google’s Keyword Planner is also a great tool for SEO. When you’re logged into AdWords and on the Keyword Planner homepage you’ll see two sections, keywords / search and budget / forecasts, and a total of 4 options. The first section, regarding keywords and search volume, is what will be helpful to you in terms of SEO. When your focus is solely on SEO, you can ignore the last section, regarding click and cost performance forecasts.

Targeting Your Keyword Search

You can set up more targeted keyword searches by setting the country, language, and search engine you want to market on to ensure you’re reaching the desired audience. You also have the option of setting negative keywords. This feature is incredibly useful in AdWords to specify keywords that you do not want to advertise on, if your only interest is in SEO then this won’t be very useful.

Selecting Your Keywords

Once you’ve set up your keyword search you can add the keywords returned from the search to your plan. Typically, the best keywords to go for are those that have lower competition and high search volumes with rising trends. You can export these keywords to excel to analyze which keywords are good and worth using and which keywords, if any, can be removed.

google adwords keyword planner keyword search volume

Reviewing Your Plan

Once you’re done finding and adding your keywords, you’ll click the button reading “Review Plan”. Here you’ll set your keyword bid and daily budget for the search ad campaign you’ve created. Based on your bids and budget, AdWords will then generate daily estimates for clicks, impressions, average ad position, and cost.

And there you have it!

As you use the Keyword Planner more, you’ll get more accustomed to using the options and available features and see which methods work best for you. In the meantime, if you have any questions about the Keyword Planner or any general questions about Search Engine Marketing and AdWords, give us a shout!

Executive's Guide to Inbound Marketing

All of the tools you'll need to run successful inbound marketing campaigns.

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