According to Mobile Business Insights, more than 3 billion people worldwide now use the internet (Time), and 80 percent of them access it from smartphones (Smart Insights). So if you’re not trying to reach your audience through mobile search or you’re not providing your visitors with a good mobile experience then you’re missing out on a huge part of your market. This in turn will cause you to lose prospective customers to your competitors. But by following these 8 design tips for mobile websites, you’ll be that much closer to providing your visitors with a satisfactory mobile experience.
Here are 8 design tips for mobile websites:
1. Use A Responsive Website
Before mobile devises and tablets, websites were designed for computer screens with a static design and fixed size. But when it became popular to search the web on mobile phones and tablets, these fixed websites were too large to fit on the screen. That’s when responsive web design was born which allowed entire webpages to scale down and fit on all different screen sizes. Now mobile users can easily browse the web and find products and information on the go without experiencing road blocks associated with content that’s too large. The first and most imperative design tip for mobile websites is to ensure they’re a responsive design.
2. Content Stacking and Break Points
Another design tip for mobile websites is to create content stacking and break points that make sense. Content stacking and break points go hand in hand for responsive web design and mobile websites. For a full-width multi-column layout, content elements simply stack vertically as the window width become smaller. You can best determine these break points by identifying common screen sizes for mobile devises, tablets, and monitors.
3. Navigation Placement
Common navigation placement in mobile design is to hide the menu under a hamburger icon somewhere near the top of the web page. When clicked, the mobile menu might drop down, open from the side, or fill the entire screen allowing the user to easily navigate to other pages on the website. This is an important design tip for mobile websites to help de-clutter the content and make it more easily accessible.
4. Font Size
Larger font sizes have really been a hot trend lately. But some of these font sizes are just too big for such a small screen. So it’s important to shrink these down to a more appropriate mobile size. Another design tip for mobile websites is to use anywhere from 18-20 point font paragraph size on desktop sites but for mobile something closer to 16 would be best. It’s also a good idea to shrink down your headers.
5. Button Size
Button size works a bit differently on mobile websites. Since buttons are links to important call to actions on the site, we want to make sure users can actually click the button with their thumb. So another design tip for mobile websites is to make buttons larger on mobile devices so that users can navigate the site with ease.
Simplification is a key design tip for mobile sites. We are working with a lot less space when it comes to a mobile phone, so hiding unnecessary information is important here. An example of this would be to link the phone number to a phone icon in the header instead of listing out the entire phone number. The same thing can happen for the address. Main navigation can be hidden within a hamburger icon. Large rotators can be replaced with a single photo and statement and so on.
7. Image Optimization
Not only can large images slow down your load time and site speed on a desktop but they’ll definitely cause problems with your mobile loading speed as well. Plus, the longer it takes a web pager to load, the more likely you’ll lose a prospective customer. Another design tip for mobile websites is to use photos no large than 2x your needed display size and saving it for web or running it through an image compressor.
8. Test, Test, Test
One of the most important design tips for mobile websites is to test, test, test. There are so many different screen sizes and a handful of browsers and browser versions that use different rendering engines. So it’s vital to test a wide variety of devices and browsers.
Overall, as mobile devises evolve over time, so do design standards. That’s why following these design tips for mobile websites is a crucial piece to creating a website that can reach the most number of people efficiently. What other ways do you modify your website to create a better experience on mobile? Let us know in the comments!