2015 Web Typography Trends to Try with Free Google Fonts

By November 20, 2014 No Comments

Typography will continue to play a big role in web design in 2015. After all, what good is thoughtful, keyword-focused content if it doesn’t look nice? I’ve collected a list of the latest typography trends that will continue to influence web design throughout 2015 along with free Google Web Fonts you can use for your next project.

Modern Serifs

Despite how it sounds, modern serif typefaces actually got their start in the late 18th century. They are characterized by their vertical axis and high contrast stroke width. They tend to work best as large header type. The websites below are great examples of how modern serifs can be used on the web.

Brice Darmin

Abby Seymour

Isabelle Leymarie

Modern Google Fonts

Google Fonts has a few great, modern typefaces you can download for free and use on the web. Below are examples of some of our favorite Modern Google Fonts and links to Google Fonts so you can download them and try them yourself.

Abril Fatface

Playfair Display


Lightweight Fonts

Using a lightweight font on your site can make it feel clean and modern. It doesn’t seem to matter if it’s a serif or sans serif typeface, either. The key is to use it primarily for headlines and make sure the text is large enough to read.

Advising Center University of Hawaii at Hilo

Master & Dynamic

Infinite Grids

Lightweight Google Fonts

Many Google Fonts come with multiple weights so they are a great option when you want to use the light version for the header and the regular version for body copy. Our favorites include:

Roboto Slab

Open Sans

Wire One

Increased Letterspacing

Increased space between letters on a headline is one of those “finishing touches” that might not get noticed initially, but it really adds class and character to a site. Letterspacing can be achieved in css using the property “letter-spacing” as shown in the example below:

letter-spacing: 2px;

Some sites using increased letterspacing include:


The Place

Finch Interiors

Google Fonts to Use for Increased Letterspacing

Like lightweight fonts, increased letterspacing looks good with either a serif or sans serif font. Some of our favorite fonts to use for increased letterspacing include:

Josefin Sans

Crimson Text


Bold Vintage Slab Serifs

Think late 19th century serifs. Even though these fonts are slab serif typefaces, they still have some bracketing, or curves, where the serif begins. There is variation in stroke width, although not as much as the modern fonts in the examples above.

Grinders Coffee


Alexander Gardenberg

Slab Serif Google Fonts




Additional Typography Trends for 2015

Big Text

Fight for Pride

The Design Files

Multicolored Headlines

Echo Capital Group


Text Over Images

Nourished Journal


There are a lot of great web typography trends to look forward to in 2015. Have a favorite text trend you’ve seen? Tell us about it below!

Executive's Guide to Web Development

80 pages of topics and tips to navigate your way to a better website.

Leave a Reply