Free ebooks are a great way to learn about digital marketing for the first time, or see how trends are changing the media landscape. We’ve compiled this list of 20 digital marketing ebooks to provide fresh perspectives on the latest trends, and hard numbers that will help you plan for the future. We’ve updated this list in 2022 to provide even better resources, and keep up with changing technology.
Content Marketing eBooks
1. Content Marketing: The Ultimate Beginner’s Guide to What Works
Search Engine Journal (SEJ) is the go-to resource for news and trends in the digital marketing world. For this helpful, free digital marketing ebook, the experts at SEJ partnered with BKA Content to elaborate on the details of content marketing. Creating exceptional content and knowing how to spread the word are vital parts of digital marketing. This digital marketing ebook takes you through content marketing, how it’s changed, and how you can get started in 2022.
2. Executive’s Guide to Website Development
With more than 80 pages of industry standards and actionable ideas for building a successful web presence, this guide will leave you with a brand new outlook on how to market to your future customers and how to turn your website into an effective sales machine. This eBook is truly the ultimate guide to website development. It covers the benefits of a good website, the in’s and out’s of setting one up, publishing and promoting a website, as well as tracking its effectiveness and learning how to make money off of it.
3. 10 Tips for Successful Email Marketing Campaigns
Email marketing is one of the best ways to reach your target audience. If you need help building, executing and maintaining an email marketing strategy that works – this eBook is for you. It provides 10 fact based tips on managing a successful email marketing strategy.
4. 75 Content Marketing Examples
Need some inspiration for your content marketing campaigns? Here are 75 different ideas to inspire your next creation. Each idea is different from the next and they pull from traditional and modern marketing concepts, so there’s something for everyone.
5. How to Start a Successful Blog
Blogging is an important part of content marketing, and inbound marketing. This is a helpful digital marketing ebook for both experienced content marketers and novices alike. Work through your blog for the first time or improve your current blog step-by-step as you go through this digital marketing ebook.
Inbound Marketing eBooks
6. Executive’s Guide to Launching an Inbound Marketing Strategy
If you need one more reason to jump on the inbound marketing bandwagon, read this eBook. It covers everything from how to construct inbound marketing campaigns to marketing automation to calculating benchmarks. This guide is a one stop resource for executives interested in developing an inbound marketing strategy, but not sure where to start.
7. The Ultimate Guide to Pay-Per-Click Advertising
PPC, or pay-per-click advertising, is one of the best ways to earn your business exposure on the web. Reading this eBook will help you learn the in’s and out’s of pay-per-click advertising and how to make it work to benefit your business. Whether your brand could benefit from paid search ads, remarketing ads, or would not benefit from PPC at all – this book tells all.
8. How to Build a Brand
Online branding has evolved over the years. Download this free eBook to understand how branding has changed in 2018 and how to cater your branding strategy for best results. Follow the step-by-step processes for creating a cohesive brand strategy, putting that strategy into motion and monitoring it for best results.
9. Social Media for Lead Generation
This eBook addresses the fact that using social media for branding purposes is old news, and instead teaches you how to maximize lead generation efforts through social media step-by-step. It specifically covers tactics for Facebook, Twitter, LinkedIn, Google+ and Slideshare.
SEO eBooks
10. The Beginner’s Guide to SEO
Search Engine Optimization has changed in recent years, but SEO is still important in 2022 and will continue to be important well into the future. Moz provides a suite of helpful SEO tracking and improvement tools, as well as resources for better understanding SEO itself. This digital marketing ebook provides a great starting place if you’re just jumping into search engine optimization for the first time. You’ll learn about the basics of SEO, how search engines work, keywords, the importance of links, and commonly-used SEO terms. Not only is this ebook free, but it’s also ungated, which means you can simply bookmark this page and return to it at any time.
11. Advanced Technical SEO: A Complete Guide
If you feel pretty comfortable with the basics of search engine optimization, then Advanced Technical SEO, A Complete Guide is a good next step. This digital marketing ebook by Search Engine Journal and Deep Crawl takes a deeper dive into the technical side of SEO, including the impacts of sitemaps, URL structure, web hosting, robots.txt, 404 errors and more. Before you get into this digital marketing ebook, be sure you have a good grasp on SEO basics, like keywords, how Google works, and how websites are constructed and supported.
12. Mobile SEO: A Complete Guide
More customers are now searching on mobile devices than laptop or desktop computers. Making sure your website is mobile-friendly and optimizing your site for mobile searches is essential in 2022. The experts at Search Engine Journal and their partners put mobile SEO under the microscope to give you the most up-to-date mobile search strategies. If your mobile search knowledge is even a little fuzzy, this is a must-read digital marketing ebook.
13. SEO Foundations for Small Business Owners
If you didn’t plan on reading any of the marketing eBooks in this list, this one might be able to give you a light gloss over all parts of SEO. The table of contents can point you towards a page which intros the topic and points you in the right direction figure out more about the topic. If you’re looking for a brief, but helpful overview of SEO, this is a must-read. It’s a short marketing eBook that acts as an SEO directory for you to reference as you build your strategy.
14. E-commerce SEO: The Definitive Guide
This is not an actual marketing eBook (as there’s no download required), but rather a very long webpage packed with a lot of information. If you’re selling online, you could probably get a lot out of this. SEO for e-commerce sites is an entirely different animal, so these tips can help you better understand best practices. The page gives some good information on how to find keywords by analyzing pre-existing e-commerce pathways.
15. Everything You Need to Know About Long Tail Keywords
This marketing eBook from TemplateMonster covers the basics of long-tail keywords, why you should use them for SEO, and how to integrate them into as many parts of your site as possible. It also talks about why it’s easier to form your content around niches, and why that makes it easier to compete.
New Additions for 2022
16. The Ultimate Guide to Increasing Your Google Ranking
The digital marketing ebook is made to give you a full overview of what you need to know to get your site to rank well on Google. You’ll learn about SEO and keywords as well as content, links, and the latest trends in digital marketing. This ebook is easy to get through, with strategies that are easy to apply. Some basic knowledge of SEO and web construction will be helpful, but not required.
17. The Definitive Guide to Lead Generation with Facebook Ads
Facebook ads have only become more sophisticated and more powerful over the years. The level of targeting available through Facebook ads is part of what makes them so effective. However, this takes some time to learn. AdEspresso’s digital marketing ebook will give you a good introduction to Facebook ads so you can start to build your own strategy, find your audience, construct the right budget, and start getting leads through Facebook.
18. How to Dominate Social Media
Social media continues to grow and change every year. As it grows, it becomes a bigger and bigger part of the marketing mix. This digital marketing ebook gives you an inside look at the most recent trends in social media marketing. You’ll learn how to not only create exceptional content that grabs your audience’s attention, but also how to leverage this attention to meet your marketing goals.
19. What in the World is Coming Next?
This aptly-named digital marketing ebook addresses a turbulent time and answers the question we’ve probably all asked ourselves at least once: what in the world is coming next? Talking with marketing experts and providing thoughtful statistics, this digital marketing ebook explores the digital marketing landscape after the beginning of the COVID-19 pandemic. It discusses how marketers’ and audience’s attitudes and use habits have changed, and suggests how these habits may continue to change in the future.
20. The State of Media and Content Planning in 2022
Surveying over 600 media planners, Hubspot compiled The State of Media and Content Planning in 2022 to give marketers a look at the overall media landscape. This digital marketing ebook can help you plot benchmarks, and see where you stand as far as budgeting decisions, different media platforms and strategies, automation, and more.
This is article is a great place to start, but don’t stop here. There are tons of other marketing eBooks out there. Whether you are learning about digital marketing for the first time or you are staying up-to-date on the latest trends, ebooks are a great way to do it. Keep exploring and you can be at the top of your field.