Digital marketing can be a complex subject, especially if you’ve already devoted so much time and energy into mastering your manufacturing career. You don’t have to become an expert in digital marketing, but it can be helpful to get some working knowledge. This knowledge can help you jumpstart a digital marketing strategy for your manufacturing business, or find the right experts to work with. We’ve compiled a list of free digital marketing ebooks for manufacturing to give you helpful information about different aspects of digital marketing.
7 Free Digital Marketing Ebooks for Manufacturing
We’ve compiled this list of free digital marketing ebooks for manufacturing to give you information on different facets of digital marketing as it pertains specifically to manufacturing. These ebooks walk through CRMs, inbound marketing, automations, SEO, content marketing, and more.
1. Web Ascender: The Manufacturer’s Guide to a Well-Oiled Sales and Marketing Machine
1. Web Ascender: The Manufacturer’s Guide to a Well-Oiled Sales and Marketing MachineWe created this guide to focus on inbound marketing campaigns, how to build them, and how inbound marketing can drive leads in manufacturing. In this guide, we break down the different components of digital marketing, including buyer persona’s, CTAs, content offers, landing pages, and more. We also cover automation, and how to integrate a CRM system into your pipeline to save time and make your sales process more efficient. This is a great guide to start with, as it provides a helpful overview of key components of a digital marketing strategy, as well as some specific strategies.
2. Top Floor: The Complete Guide to Digital Marketing for Manufacturers
Top Floor’s guide starts with buyer personas, including several examples that are relevant for manufacturers. They then explore SEO, content marketing, social media, PPC ads, and web design and development. This guide provides some more specifics on these concepts, and integrates some interesting statistics. Within this guide, there’s also tips on mobile content, and web design and development.
3. Ready North: 15 Proven Marketing Strategies for Manufacturers To Win New Customers
Ready North’s guide addresses digital marketing from a content marketing perspective, and discusses strategies to build content and resources that can build truth and authority in your industry. The guide discusses an editorial calendar, an SEO audit, and SEO strategy. Following this section, they discuss lead scoring and lead nurturing in digital marketing, before moving on to paid advertising campaigns and conversion optimization. Finally, they discuss some specific content creation and sharing strategies, including blogging, lead generation downloadables, social media marketing, email marketing, and video marketing.
4. ThomasNet: The Ultimate Guide To Marketing For Manufacturers & Industrials
ThomasNet is known as a repository of suppliers across a range of manufacturing and industrial industries. ThomasNet’s guide starts with how to optimize your website for performance, customers, and content. It provides tools and strategies to redesign and improve the design of your site. They then discuss lead generation strategies, including email marketing, SEO, social media, and pay-per-click ads (PPC). The guide also discusses content creation, building a catalog on your site, and manufacturing specifics such as CAD assets. Finally, they discuss building landing pages, A/B testing these pages, and assessing success through data.
5. Hivehouse Digital: The Ultimate Guide to Digital Marketing For Manufacturers
Hivehouse Digital starts their guide with a comparison of different marketing methods, including inbound and outbound marketing. It also compares the advantages and disadvantages of handling marketing in-house, working with an outside agency, or combining the two. This guide also compares different digital marketing budgets, including a lean plan, target plan, and stretch plan, using different percentages of revenue. The guide goes on to discuss different agency pricing models, and questions to ask different agencies. It then discusses different digital marketing strategies, including content marketing, email marketing, social media, video, your website, and more. Finally, the guide discusses automation tools, marketing tech tools, how to get started, and pitfalls to avoid.
6. Windmill Strategy: The Ultimate Guide to Digital Marketing for Manufacturers
Windmill Strategy also starts their guide with a comparison of marketing strategies and methods. It goes on to discuss how digital marketing complements the industrial manufacturing buying cycle and how to create a manufacturing digital marketing strategy. The guide then moves on to components of digital marketing strategy, including your website, content marketing plan, SEO, email marketing, social media, PPC, and advertising. This guide also discusses how much digital marketing costs, how to construct a plan, and how to get started.
7. WebFX: Digital Marketing for Manufacturers: Your Go-To Guide
WebFX’s guide provides a good overview of basic digital marketing strategies, including SEO, PPC, web design, social media, email marketing, and geofencing. For each of these sections, WebFX provides tips and strategies specific to manufacturers. The guide then discusses how to get started with digital marketing, including creating and optimizing your website, building content, and sharing that content. It details a few tips and strategies along the way, including responsive design, content marketing, blogging, and strategies for LinkedIn.
These digital marketing ebooks for manufacturing are free and provide helpful information to get started and dive a bit deeper into online marketing. These guides help to cover a variety of strategies and tools that are critical to digital marketing. Whether you want to start building your own strategy or work with an outside agency, these ebooks and guides can help you hone in on effective digital marketing strategies. To learn more about specific strategies for your business, contact us. Tell us about your business, and we will share our expertise to help craft digital marketing strategies that fit with your products, sales cycle, lead generation process, and more.