Your website is probably the first point of contact for prospective clients. It’s your chance to capture their attention and build credibility around your brand. Keeping users engaged means having a website that’s up to date and easy to use. Making small updates to content and photos can help, but how do you know when it’s time to completely overhaul your site?
While there are no hard rules when it comes to the frequency with which you update your site, there are a few telltale signs you can look for to determine when it’s time for a website redesign. We’ve collected a few ideas to help you decide if your site is in need of an overhaul.
Here are 6 Signs it’s Time for a Website Redesign
1. Your website is difficult to navigate
Your website should clearly outline what you offer and how you can help visitors with as little effort as possible on their part. If users aren’t able to easily find what they want, they’ll quickly move on. If your website pages have a high bounce rate, it’s a good indication that they’re difficult to navigate and it’s time for a website redesign.
It helps to think about your website flow like a first date. The goal for your date should be to engage the other person and to learn more about them with the hopes of second date. The goal for your website is similar. Engage your potential customers and collect more information from them through a contact or opt-in form.
2. Your website is not easy to edit and update
Content management systems have come a long way in the last few years. If you find yourself calling your web developer to make even small updates on your site, it might be time for a website redesign in a new system. Keeping your content relevant is favorably looked upon by search engines and having a website that’s easy to update will help you stay on track with any changes that need to be made.
3. Your website is visually outdated
Although there are no set rules when it comes to how often you should be updating your site, if it’s more than 5 years old there’s a good chance your website is starting to show it’s age. Things like font styles, background textures, image effects, and content layout can be a dead giveaway to how old your site is and make your website presence feel outdated. Checking out your competitors websites can be a great way to see how other companies in your industries are staying relevant online. If your website feels out of date in comparison, it’s a good sign that it’s time for a website redesign.
4. Your website doesn’t have an SSL certificate
Browsers like Chrome and Firefox are starting to show tough love to websites that aren’t encrypted by display messages and alerts to users. If anyone is submitting personal information on your site via web forms, log ins, or purchases on your site then keeping their data safe with an SSL certificate is a must. The best news? It’s free and can increase your standings with Google.
5. Your website isn’t mobile responsive
Any visit to your website is a chance to capture a lead. If your website doesn’t adapt to mobile screen sizes, you could be losing out on conversions any time someone views your site on their phone.
About 50% of all web browsing is done on mobile devices, and this number continues to rise. Make sure your website is ready for the increasing number of customers using tablets and phones by making sure your site is responsive.
6. Your website doesn’t match your brand
Has your logo gone through a revision since the launch of your site? What about your business cards, social media pages, and color scheme? Your website is an extension of your brand and should be visually inline with the rest of your marketing collateral. Review any changes you’ve made to your brand over the last few years and compare them with your current site. If your current brand and your website aren’t aligning, it might be time for a website redesign.
The scope of a website redesign can feel daunting, but it could be just what your business needs to capture more leads and convert potential customers to buyers. If you think your website might be in need of a redesign, get in touch with us today and we’ll let you know how we can help.