Web design trends evolve every year in an effort to keep website visitors engaged and interacting with content. To keep up with the evolving world of web design, it’s important to continuously improve your website. As 2017 is nearing an end, it’s time to start thinking about the 2018 web design trends. We’ve collected a few of the ideas we’re most excited to see, and some examples of early adopters below.
Here are Seven 2018 Web Design Trends We’re Loving:
1. Big Bold Fonts
Big type has been on an upswing and that trend will continue into 2018. We’re seeing more and more fonts used as a graphic elements instead of just a means of conveying information. Using larger fonts also improves the readability of a site. Visitors to your site can quickly scan content rather than struggling to read smaller type, and this makes your copy more conducive for mobile as well.
2. Scroll-Triggered Animations
Not only are scroll-triggered animations engaging and eye catching, they also help tell a story. Well-timed animations can reveal information at just the right moment to capture a user’s attention and get them to move through the next steps. Scroll-triggered animations are a 2018 web design trend we love because it’s an effective way to keep users on a website to convert leads.
Flat design may be taking a back seat in lieu of designs that feature bold drop shadows and big layers in 2018. We have parallax scrolling to thank for this trend, as that was the first time a real sense of depth was introduced to the web world. Elements that scroll at various speeds create a nice 3d effect making the user feel like they are immersed in the site.
4. Saturated Colors
If 2017 was the year to try a minimal color scheme, 2018 will bring bright, bold colors to the table. Using a saturated color scheme is a guaranteed way to grab users attention and keep them engaged.
5. Broken Grid & Asymmetrical
Another 2018 web design trend that seems to be in opposition to 2017’s minimal style is the broken or asymmetrical grid. It’s eye-catching and can be a great way to implement depth into your site. This depth can create an exciting user experience, keeping potential leads on your site longer.
6. Bottom Navigation on Mobile
We finally saw mobile browsing become more popular than desktop in 2017. That means, more than ever, it’s time to ensure your website is more mobile friendly. One 2018 web design trend we’re seeing is moving the site menu down from the header to the bottom of the page when viewed on a phone. This makes sense when you think about your phone’s application navigation. Having the navigation at the bottom of the page makes the links easier to access with your thumb.
7. Photo Content
Using big, beautiful photos to tell a story is gaining traction in the web world in 2018. Photos as essential elements in a design are also becoming a fundamental trend on many sites. These sites use images to convey mood, emotion, and be the voice of their brand. This in turn puts the website copy in the back seat as the images become the focal point to tell the story.
2018 promises to be a vibrant year for web design. We’ll be seeing more and more websites designed with a mobile-first mentality that utilize big graphic elements and saturated colors. What other 2018 web design trends are you excited to experiment with? Let us know in the comments!
Thinking about implementing any of the above 2018 web design trends on your site? Get in touch today and see how we can take your business to a higher level!