Overview
R&D Landscape got its start in 2001, headed by lifelong friends with a love of the outdoors.
Founded on a passion for nature, ideals of honesty and integrity, and backed by degrees in horticulture, R&D Landscape has developed into a thriving business in the Greater Lansing area. They offer landscaping services and maintenance for residential and commercial customers. They have been bringing life to lawns for over a decade and are dedicated to providing quality services to all of their clients.
Client
R&D Landscape
Project
Corporate website design & development
What We Did
- Web design and development
- Internet marketing and content strategy
- Search engine optimization
- Onsite conversion optimization
- Blog strategy and authoring
The Problem
R&D Landscape’s website design was outdated, and it didn’t do much to attract new customers or differentiate them from the competition. R&D came to Web Ascender looking for a new website that would reflect their current branding, company missions, and goals.
The Solution
Web Design
Our web design team worked closely with R&D to design a brand new WordPress site that replicated R&D’s current branding and mission, while incorporating the latest design trends. R&D’s new website features large photos of client work throughout the site, and has a designated “portfolio” page to showcase their previous work to potential clients. The new WordPress site also has a page for customer testimonials, which helps build R&D’s credibility and trust against their competitors.
Internet Marketing and Content Strategy
Through the entire website design process, our Internet Marketing team was also hard at work developing a strategy that would set R&D apart from their competitors. Using keyword and competitor research, we were able to get a full understanding of R&D’s current online presence and their place in the market. Our Internet marketing team then fully integrated the site with reporting and analytics tools to get a clear understanding of R&D’s current website visitors. We equipped the site with new forms to convert those visitors into leads. Our team also set up a blog on the website and wrote new content from scratch around target keywords for optimal SEO.
Results
Our web design and internet marketing teams were able to create a stellar website that not only offers excellent user experience, but also expands R&D’s digital presence, putting them on the map and increasing lead generation. Our team strategically analyzed the website before and after the new site launched in order to measure the success of our effort. In just 30 days after the website launched, R&D saw a 54% increase in the number of times the site showed up on search engines, and a 17% increase in visitors coming to the website.
