Web Design and Development for Equipment Company


AIS Equipment is one of the oldest Michigan owned and operated heavy equipment companies throughout the state with over 50 years in business.

AIS sells both new and pre-owned construction equipment, aggregate equipment, engines and construction parts. It also provides both rental construction equipment and a 24-hour field service team for repairs.


Corporate website design, development & web application


AIS Construction Equipment

What We Did
  • Web design
  • Web development
  • Responsive design
  • Online marketing consulting

The Problem

The relationship between AIS and Web Ascender started almost a decade ago when they approached us for a website design. After a few years had passed, we had an opportunity to team up with AIS once again when they reached out about refreshing the look of their website and seeking to create a better way to display their inventory of machines and equipment on their website for visitors to view and sort through.

The Solution

Our web design team worked closely with AIS to create a new design for their ruby on rails website that amplified their current brand, while creating a more seamless experience for their customers to search through their inventory. Their new website design features a bold navigation to highlight their products and services areas and a brand-new news section for them to feature company updates and educational information.

After the design was finished, our development team stepped into action to integrate their internal product system with their website in order to display their products and machines. The latest search technologies were implemented to allow users to search for machines sitewide. Visitors can even create an account to save specific products or machines to access later and view additional undisclosed details.

The new interface has not only created a better buying experience for their customers, but it also serves as a marketing and sales tool internally. With the new system, the AIS team can create and send brochures of specific products to potential buyers with just a few clicks.

What AIS Has to Say…

“Been working with Web Ascender for over 9 years with our website. We have re-tooled and have been very pleased with the performance of the site. It has increased our site traffic; Web Ascender has been very responsive to our efforts and keeping the site up. We’ve enjoyed being able to edit the site ourself and update it with fresh content. We highly recommend Web Ascender.”

– Jim B., AIS Construction Equipment

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