Objective: Grow Patient Volume, Educate Audiences, Keep Growing

Boston Dental Group needed a cohesive digital strategy that could support multiple audiences at once. Their websites needed to attract and convert new dental patients, educate visitors on dental health topics, and maintain a strong connection with existing patients. At the same time, BDG Academy and BDG Think Tank required platforms that could attract dental students and professionals, clearly communicate educational value, and drive enrollment. Across all brands, the goal was and continues to be sustainable growth through increased traffic, stronger engagement, and higher conversion rates.

What We Did

Our team designed and built modern, professional websites for Boston Dental Group, BDG Academy, and BDG Think Tank, ensuring a consistent brand experience while addressing the unique goals of each organization. We paired these sites with ongoing digital marketing strategies to increase visibility, generate qualified leads, and nurture long-term relationships with patients and students.

We focused on creating clear, accessible content that educates users while guiding them toward meaningful actions—booking appointments, enrolling in programs, or staying engaged through ongoing communication.

• Designed and developed websites for Boston Dental Group, BDG Academy, and BDG Think Tank with a unified, professional brand presence
• Built conversion-focused page structures to encourage appointment requests, inquiries, and program enrollment
• Developed educational content to help patients better understand dental health issues and treatment options
• Implemented search engine optimization strategies to improve visibility for dental services and educational programs
• Managed Google Ads campaigns to capture high-intent traffic and increase conversions
• Created and distributed email and newsletter campaigns to keep patients and students informed and engaged

Key Results

Boston Dental Group’s digital presence now supports both patient care and professional education at scale. Increased traffic and improved conversion paths have helped BDG continue expanding its offices while maintaining strong relationships with existing patients. Educational content has positioned the organization as a trusted authority in dental care, while BDG Academy and BDG Think Tank continue to attract new students and professionals through targeted digital marketing efforts.

• Increased website traffic across patient and educational platforms
• Improved conversion rates for appointment requests and program inquiries
• Stronger patient engagement through ongoing email and newsletter communication
• Increased visibility and enrollment interest for BDG Academy and BDG Think Tank