Our website design and digital marketing teams help organizations in the healthcare industry get found online, make it easy for patients and prospects to find the information they need, and ensure compliance with HIPAA guidelines and handling of protected health information (PHI). We have worked with medical groups, surgery centers, hospitals, dentists, chiropractors, healthcare associations, healthcare software companies, and more to develop and deliver beautiful, effective digital strategies.

When working with businesses in the healthcare industry, Web Ascender uses our Launch + Growth™ approach to implement an effective website, execute digital marketing strategies, and leverage inbound marketing to generate traffic and leads.

Michigan Dental Association website

Healthcare Marketing Services Overview

We work with organizations in the healthcare industry who want a beautiful, user-friendly web presence that effectively informs prospects and generates leads. With more than a decade of experience working with hospitals, medical service providers, and healthcare organizations, we have become experts at understanding different audiences, developing strategies that achieve healthcare business goals, and creating websites that deliver ROI.

Having worked with dozens of healthcare organizations, our team understands the importance of taking every step necessary to ensure that any protected health information (PHI) is collected and stored securely. We’re familiar with relevant HIPAA guidelines that may affect your website as well as your website hosting requirements, and we’re prepared to help you navigate your options.

The healthcare organizations we work with often require similar services for their websites and digital marketing efforts.

Some common needs for organizations in the healthcare industry include:

  • WordPress CMS
  • HIPAA compliant hosting
  • Landing pages with secure form submissions
  • Educational and downloadable resources
  • Patient stories, testimonials, or reviews
  • Team page and staff bios
  • Search engine optimization
  • Email marketing capabilities
  • Reporting and analytics
  • Integration with other systems for appointment scheduling, patient portal, and more

Our healthcare and medical website projects follow our proven Launch + Growth™ process.

During this process we’ll help you by:

  • Learning about your organization, your patients and your needs
  • Developing an effective digital strategy to achieve your goals
  • Setting up a content management system you can easily maintain
  • Designing a custom look and feel for your medical practice or healthcare organization
  • Creating pages and adding content, blog posts, contact forms, and more
  • Training your team on how to administer the website and manage content
  • Implementing a post-launch plan to continuously increase traffic and generate ROI
Website Design Process

Interested in talking about digital marketing or website design for your healthcare organization?

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Some of the Medical-Related Websites We Have Created

Dater Dentistry screenshot

Dater Dentistry

A continuous increase of leads and new business for this Michigan dentist by leveraging our Launch + Growth™ approach.

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Lansing Genesis Surgry

Lansing & Genesis Surgery Centers

Web Ascender has worked with the Lansing Genesis Surgical Center to create a DNN website that gets new patients familiar with the facility before their surgical visit. It includes information about the organization, new patient onboarding documentation, and ways to submit feedback on their experience.

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Mackinac Straits Health Systems

Mackinac Straits Health System

A  hospital website that makes it easy for  patients to find a location, pay a bill, or fill out new patient forms online.  Completely HIPAA and PHI collection compliant.

“Good communication, very helpful with advice and explaining things to a non-technical guy like me.”
– Mike G

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King's Daughters web app

King’s Daughters Hospital

Web Ascender worked with the Kentucky’s prestigious KDMC to create a mobile web application to help potential patients with some self diagnosis based on symptoms.  It then determines the severity and the next course of action: see your doctor, visit a walk-in clinic, or visit the emergency room.

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Michigan Health and Hospital Association

Michigan Hospital Association

The Michigan Hospital Association used Web Ascender to create a custom DNN theme and website for their internal team to manage the day-to-day activities.

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CCM Life app

CCMlife – Chronic Care Management

Web Ascender worked with a startup of doctors to create a web and mobile application to track chronic care management time with patients.

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Healthcare Website Features & Benefits

Web Ascender has spent significant time over the years refining our offerings for healthcare and medical organizations, allowing us to best serve your digital marketing needs. The features and benefits we offer for organizations in the healthcare industry include:

  • Making your website beautiful and showcasing your practice or organization effectively
  • Setup web-based systems so your staff can easily add pages, content, images, forms, and more from anywhere with a few clicks
  • Focus on making your site user friendly and simple for anyone with basic computer experience
  • Free up time for you and your staff to work on other important tasks, rather than struggling with website updates
  • A website that can easily grow with you
  • Continuous improvement of your website and delivery of new website features that benefit your patients or members
  • Mobile friendly access to your website
  • A turnkey and cost effective solution tailored to your organization
  • Proper training for you and your staff to ensure you can make the best use of the web tools
  • Access to numerous training videos to help you now and in the future
  • Access to a dedicated team of web designers and developers to assist you

What Our Clients Have to Say

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Ready to take the next step?

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