If our web trend predictions are correct, 2018 promises to be a vibrant and saturated year for web design. Bright, bold colors seem to be gaining popularity as we roll into the new year. Pantone has affirmed this trend by naming ‘Ultra Violet’ as Pantone Color of the Year 2018.
What is the Pantone Color of the Year?
Pantone’s annual tradition of selecting a Color of the Year dates back to 2000. The selection process is secretive with factors like what’s trending and the current mood of society weighing in on the final decision. Ultimately, the Pantone Color of the Year is a visual expression of civilization and acts like a cultural barometer.
In the past, the color authority’s pick has influenced everything from fashion and makeup to interior design and advertising. If that trend continues, we can certainly expect to see more and more ultra violet making it’s way into in the design world.
Why Ultra Violet?
According to Pantone, Ultra Violet is a ‘dramatically provocative and thoughtful purple shade’ and ‘communicates originality, ingenuity, and visionary thinking that points us toward the future.’ Violet is a vivid color often associated with groundbreaking musicians like Jimmy Hendrix and Prince. It also has a mystical and ethereal ambience connected with it. Pantone sought to provoke optimism and be a bold source of inspiration, and many agree they have achieved this with their 2018 pick.
Websites Already Using the 2018 Pantone Color of the Year
No doubt the Pantone Color of the Year will influence the appearance of many websites in the upcoming year. As web designers, we’re always excited to see what’s trending in the online world. We’ve collected a few sites already implementing vibrant hues of violet and shared them below.
Ethereal and light, the HotBox Sauna site is a perfect visual representation of the mystical qualities of the Pantone Color of the Year. The use of violet projects a sense of serenity and youthfulness, perfect for a company dedicated to total body wellness.
BDDI 2018 3D Music Experiments
With a swirling, hypnotic background in a rich shade of violet, this site is purely mystical and imaginative. The site features mesmerizing music videos created by interactive designer and developer students.
Less mysterious and more futuristic than the previous sites, Kinsta uses crisp lines and soft gradients to evoke a sense of professionalism while still using the bright violet hue.
In this instance, the violet shades used on this site create a feeling of luxury and extravagance. The lodge describes themselves as a ‘luxury backcountry ski lodge in Tahoe California’ and rich shades of violet back up this perception.
The Contemple site features stunning graphics in warm, vivid shades. It’s futuristic and engaging thanks to it’s use of well-crafted animations throughout the site. Even though it’s used sparingly on the site, bright hues of violets and purple draw the eye in and create a sharp contrast from the background.
The WooView App has a ultra-clean design and uses flat backgrounds for a modern and minimal look. With so much simplicity going on, the site has potential to be lackluster, but bold violet punches up the design and draws users in.
Purple Taco Fly Supply
The Purple Taco site is a fun, cheeky way to use violet, showing off the versatility of the color.
Sir Elton John can certainly be considered rock royalty, and there is no better hue to show off the flamboyant superstar than violet. The color is also featured on his latest box set, ‘Diamond.’
Dropbox recently went through a brand overhaul and included in their color scheme is a beautiful bold violet. In each instance that it’s used, the color is contrasted by a light salmon tone and complimented with shades of forest green, pale blue, and maroon, among other saturated colors part of their new branding.
Meet & Build
This stunning website for a gaming industry conference is everything we’re loving about modern web design. The site is saturated in violet and is brimming with visual interest. The conference was focused on the future of gaming, and a better hue could not have been chosen to evoke a sense of potential and optimism.
The Pantone Color of the Year is intended to be a reflection of society’s current mood. Ultra Violet is a vivid, inspiring hue and will certainly influence many industries, web design included.
Love Ultra Violet as much as we do? Tell us about it in the comments below! Disagree with Pantone’s decision? Let us know why and what color you think should have been the Pantone Color of the Year.