Overview
DNA Software develops advanced tools that help laboratories and researchers design, analyze, and optimize PCR assays with speed and precision.
Client
DNA Software
About DNA Software:
DNA Software and their partner business, PCRassays, develop PCR testing tools and allow researchers to directly purchase validated PCR assays online.
Project
Website design, development, eCommerce, and digital marketing
What We Did
- Web design
- Web development
- eCommerce development
- Responsive design
- Digital marketing
Objective: Showcase Innovation, Educate Clients, and Deliver a Seamless User and eCommerce Experience
DNA Software and PCRassays needed websites and platforms that looked modern, and actively supported how their clients work. The primary goals were to clearly demonstrate how their technology functions, communicate the benefits of their products, and reinforce their leadership in a competitive scientific market. At the same time, the websites needed to be highly functional, allowing users to purchase PCR assays online and log into software tools they rely on daily. Education, usability, and trust were top priorities.
What We Did
Our team designed and built modern, intuitive websites for both DNA Software and PCRassays, focusing on clarity, usability, and technical credibility. We created a cohesive digital ecosystem that supports education, purchasing, and ongoing client interaction, while positioning the brand as innovative and forward-thinking.
In addition to design and development, we implemented digital marketing strategies to help attract qualified traffic, educate prospective clients, and strengthen long-term relationships.
- Designed and developed sleek, future-forward websites for DNA Software and PCRassays
- Structured content to clearly explain complex PCR technology and product benefits
- Built a secure login portal allowing clients to access and use DNA Software tools
- Developed an eCommerce platform enabling clients to purchase PCR assays directly online
- Implemented search engine optimization to improve visibility among technical and research-focused audiences
Key Results
DNA Software and PCRassays now have digital platforms that not only communicate innovation, but actively support how their clients work. The websites make it easy for users to understand the technology, purchase products, and access software tools in one cohesive experience. This combination of education, usability, and modern design has helped strengthen client relationships and solidify the brand’s position in a highly specialized market.
- Improved ability to clearly showcase advanced PCR technology and software capabilities
- Streamlined purchasing process for PCR assays through an integrated online shop
- Enhanced client experience through an intuitive software login portal
- Increased engagement through educational content and product-focused site architecture
- Stronger digital foundation to support continued growth and innovation
What DNA Software Has to Say…
“Obvious results that we got from that website is more traffic, people are finding it easy to navigate and easy to use. We’ve been having a lot of good feedback from our customers… I would highly recommend Ryan and the team at Web Ascender.”
– Rashid K., Marketing Director
DNA Software