AgroLiquid Educates Customers, Builds Traffic, Closes Leads

AgroLiquid is a Michigan fertilizer producer focused on science and results. They rigorously test their innovative liquid fertilizer products to build cost-effective nutrition programs for many different crops and trees. When redesigning their website, educating customers, showcasing their research, and building traffic were high priorities.

Overview

Objective: Increase Traffic, Showcase Authority, Close Leads

AgroLiquid’s new website needed to portray the effectiveness and research behind their products. Their website also needed to teach customers that traditional fertilizers were not necessarily the best, and innovation could improve their agricultural business. Finally, the website needed to effectively capture search traffic, and easily turn web visitors into leads.

Client

AgroLiquid

Project

Website design, development & digital marketing

What We Did

Our team created a new, modern and attractive website, and completely rewrote text optimized to capture search traffic. The website spotlighted AgroLiquid’s extensive research and expertise, and created a platform to easily educate farmers and growers on optimal nutrition programs.

  • Redesigned the AgroLiquid website with a sleek and modern aesthetic.
  • Rewrote website text with SEO best practices to compete on essential organic search terms.
  • Built an easy-to-use course system to showcase how liquid fertilizer can improve plant growth.
  • Organized online advertisements and marketing campaigns targeting competitive search terms and
  • specific audience segments.

Key Results

Since their web redesign in 2018, AgroLiquid has seen continuous growth in traffic and leads. Each year, more customers use the educational Back2Basics program to learn how to use liquid fertilizer to optimize yields. Targeted marketing and advertising campaigns supplement organic traffic to increase AgroLiquid’s reach across the nation and beyond.

  • Increased annual total web traffic 163%
  • Increased total annual organic web traffic 101%
  • Launched online training courses to educate customers on crop nutrition
  • Designed an easy supplier search system to help customers find local reps

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