Consumers research products, shop, find businesses and stay in touch online more than ever before. A powerful digital marketing strategy can help you reach customers as they search and surf, and position your business to gather leads and make sales. Web Ascender provides Lansing digital marketing strategy and management for all types of businesses. Our experienced digital marketing and web design team has helped hundreds of our Lansing neighbors grow their business online and reach their goals. Whether you are investigating online marketing for the first time, or you want to improve your current strategy, we can help. We’ll take the time to learn about your business, customers, sales process, and industry, so we can customize your digital marketing strategy to best suit your goals. With a strategy to bring visitors to your website, turn those web visitors into leads, and turn leads into customers, your online assets will continue to add value to your business, and we will work to continuously improve these assets. 

Local Lansing Digital Marketing Strategy for the World Wide Web

We are Lansing digital marketing experts helping businesses boost their brand on a local and global scale. Effective digital marketing means finding your niche, narrowly targeting your audience, and using the right tools to reach them. We combine our marketing software and application experience with your industry knowledge to create a customized strategy that will resonate with your target market, and compel them to act. From local brick-and-mortar locations to nationwide B2B suppliers to international software products and more, we create digital marketing plans with the scale and scope to position your brand at the top of customers’ minds. We use an inbound marketing approach to reach customers, convert leads, build relationships and generate lifelong sales value. This four-step process works alongside your sales process to fill the sales funnel and retain valuable customers.


Attracting customers with your digital marketing strategy starts by understanding your customers. We develop buyer personas to understand your customers’ habits, media use, and needs. Then, we curate an advertising and organic search strategy that pulls in customers and suits your budget.


Converting visitors into leads means positioning your business as a solution to their problem. We develop content and web functionality that establishes connections and compels customers towards action, whether that means locating your store, purchasing a product, or contacting your sales team.


With connections established, turning leads into customers means overcoming doubts, obstacles, and competitors. Our lead nurturing process assists your sales team in demonstrating your business’s expertise, industry authority, convenience and quality. As your sales teams make contact, our lead nurturing content reinforces your messages.


Maintaining relationships with your existing customers is essential. The delight phase helps to keep customers coming back and makes your brand a go-to solution. Curated campaigns, emails, special events and other strategies help to provide support and ongoing value for your customers, so these relationships stay strong.

Lansing Digital Marketing Client Results

Berkshire Hathaway Tomie Raines REALTORS®

Berkshire Hathaway Tomie Raines Realtors Inc is a leading Lansing real estate brokerage, serving over a hundred real estate agents and helping thousands of local residents buy and sell their homes. When Tomie Raines Inc merged with Berkshire Hathaway HomeServices in 2016, they wanted to boost their brand, connect with customers more efficiently online, and improve their online tools. In addition to a sleek and modern website, Web Ascender built an online home-search application that thousands use today to search for homes in the area. To share this bold new website and dynamic tool with their target market, we created a strategic digital marketing plan. By capitalizing on vital keywords with paid ads, organic SEO, and lead nurturing campaigns, BHHS Tomie Raines Realtors saw significant increases in website traffic and new users on their custom home-search tool.

  • 85% More Leads
  • Web traffic increased 25%
  • Organic traffic increased 245%
  • 4,900% increased home-finding application use
See How We Do It

R&D Landscape

Lansing landscaping company R&D Landscape combined a modern and streamlined new website with a competitive online marketing campaign to generate more leads in the area. While designers took on their new website, the digital marketing team strategized improvements to their online presence. By analyzing keywords and competitors, integrating analytics, and adding lead-converting landing pages, their marketing plan was ready to launch alongside their new website. They immediately saw improvements, with increases increases in search engine ranks and new visitors in the first 30 days after launch.

  • 54% increase in search engine visibility in the first 30 days
  • 17% increase in site visitors in the first 30 days.
See How We Do It

Lansing Digital Marketing Strategies for Success

Successful digital marketing strategies, both local and national, are built with expertise, exceptional software, careful planning and a creative approach. We use industry-leading tools to construct and execute a digital marketing strategy customized to your industry and process. An overall strategy aligned with your business goals and vision helps to keep your plan moving forward, while monthly updates supported by data keep day-to-day activities on track. As we strategize, adjust digital advertising, curate content, and manage campaigns, we coordinate long-term and short-term goals.

  • Strategizing: Learning about your industry, customers and goals, we develop a strategy to highlight your business strengths, boost your brand, convert leads and win customers.
  • Planning: With a strategy in place, we plan campaigns and marketing tactics to meet your goals.
  • Reporting: By tracking web traffic, leads, impressions, clicks, conversions, and other important metrics, we optimize your strategy continuously.

Looking to take your digital marketing to the next level?

Let’s start with a call to learn about your challenges and goals, and find out how we can help you succeed.

Schedule Your Discovery Call