Michigan Web Design and Development

Information Architecture

Before you start making it beautiful you have to think about what your new website is going to do. This includes thinking about your audience, the information they will need to access, and how to organize the site so that content is easy to find.

Wireframes

We usually create simple black and white sketches of designs before we break out our mad Photoshop skills.  Often times companies focus too much on the look and feel in the early stages and forget about the "what" and "why" questions behind their content. During the wireframe process we step back and outline each page and decide where each element should be placed. Where should we place the logo? What about navigation? Which content should be featured on the homepage? All of these questions will be answered as we sketch out the site design in wireframes. You will see the "where" and "why" of your website content before the paint is applied.

User Interface Design

After the wireframes are created it is time to dig down deeper. This is when we'll start to sweat the details of design such as colors, icons, graphics, and more. It's where your website turns into a work of art.  During our design process we always stress usability and accessibility. What does this mean? It’s things like making links look like links and not building something so complex your visitor has to ‘learn’ how to use it.

Conversion and Landing Page Design

Informing the visitors of your website is great! But our clients will tell you that "conversions" are where the real benefits lie.  Designing pages to convert your visitor into a buyer is a marketing art form and we love to do it!

Website Redesigns

Looking to step your game up to the next level? Web Ascender can take you there. It’s quite common for a company to want to update their design every few years.  It keeps the marketing fresh. What’s really cool about how we work is that we always use content management systems. This means once you have a website created with us we can very easily change the look and feel without having to rebuild your entire website. It’s pretty fabulous.

Website Development

Once your information architecture and designs are hashed out it’s time to get the geeks involved. Web Ascender does web design and development, so we have our own propeller heads that can take your design and turn it into a fully functional website.  Our geeks can also program any custom website features you may need.

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