Web Ascender is an innovation services company that truly cares about your happiness and the success of your project. We are leaders in web development, mobile applications and internet marketing, but our team doesn't just make beautiful digital products. We successfully solve real problems for people and businesses. Web Ascender has delivered effective solutions for entrepreneurial start-ups and Fortune 500 companies. We've been in business since 2005 and have clients around the world, yet we still deliver exceptional customer service, focusing on your project as if you were our only client.

The Web Ascender Story

About Web AscenderWeb Ascender founders Ryan Doom and Kevin Southworth met each other while attending Michigan State University and became close friends due to their similar interests in engineering and technology.  While most of their fellow students only spent time on assigned homework, Ryan and Kevin created software for fun outside of the classroom. They created web editors, chat programs, DVD organization software, event calendars, and systems to automate their class enrollment.  Programming was the ultimate video game to them; identify interesting problems, theorize about ways to solve it and then program and test solutions to the problem.  Ryan and Kevin also stood out from their computer science classmates because they loved playing sports (soccer in particular) in high school, college, and beyond.  Athletics has instilled a strong sense of teamwork, dedication, and desire to win in both of them. It’s their overall hard work ethic and the mindset that "if it’s worth doing it’s worth trying to win" that has enabled them to build and grow a successful company that helps businesses around the world win everyday.

Ryan and Kevin have grown Web Ascender with simple principles around hiring people who are also motivated by doing great things and find their work to be more of a passion then “work”.  Each employee has a direct impact on our consulting services and project deliverables. We have a very flat hierarchy and little to no administrative overhead. Many of Web Ascender’s employees started as interns with a passion and have since been molded into the amazing talents they are today.  Over the years Web Ascender has created stand out experts in web design, development, mobile development, business strategy and internet marketing.  

As a consulting company we have the advantage of designing, developing and marketing hundreds of companies and projects.  We have learned what works (and what doesn’t) and have crafted best practices and principles to bring to every project for success.  We document and learn from every experience and use this to deliver bigger and better work every single day.

If you’re interested in working with a passionate, innovative company where you can interact directly with industry experts to grow your business - get in touch today.

Ryan DoomPresident

Ryan Doom holds a degree in Computer Science from Michigan State University, a Microsoft Application Developers certification and has over 15 years of web development experience with 10+ years of enterprise software consulting experience. Ryan originally wanted to be a professional illustrator and designer, but he decided to pursue software programming and combine the two with web development. Now Ryan primarily studies marketing and online strategy to help customers achieve their full potential online. He also fills in as needed with .NET, Ruby and mobile development. Ryan was on the founding board and is still currently active with the Greater Lansing Microsoft .NET Users Group. He actively sits on the Capital Area IT Council's Executive Board and is on the board for LINC, a Lansing IT organization. He is also involved with many other community activities, such as Lansing Give Camp. Ryan frequently guest blogs and has led social media presentations for JP Morgan Chase and Consumers Energy.

Kevin SouthworthVice President

Kevin Southworth has over 12 years of web development experience and has worked on web applications for small businesses as well as Fortune 500 companies. Kevin has a B.S. in Computer Science from Michigan State University and is a Microsoft Certified Application Developer. Kevin’s passion for technology allows Web Ascender to consistently offer continued value and the latest web solutions to our clients. Kevin has experience with many software platforms and languages, including Ruby, C#, ASP.NET, Javascript, PHP, Java, iOS, Android, and leading content management systems such as DotNetNuke, Wordpress, and Drupal. Kevin is also the lead developer on many of our mobile development projects and some of our Ruby on Rails applications.

Meet Our Team

  • Ryan DoomRyan DoomPresident
  • Kevin SouthworthKevin SouthworthVice President
  • Matt HallMatt HallWeb Developer
  • Stephanie SundheimerStephanie SundheimerInternet Marketing
  • Corrine SwartzCorrine SwartzDesigner
  • Kyle ScheborKyle ScheborDesigner
  • Katie KlumbKatie KlumbDesigner
  • Samantha FraySamantha FrayInternet Marketing
  • Elizabeth RussellElizabeth RussellInternet Marketing
  • John StemlerJohn StemlerWeb Developer

Matt HallWeb Developer

Matt Hall has been working with Web Ascender since 2008 and is a Michigan State University graduate with a minor in Computer Science. Matt works on programming custom web applications and adding specific website features for our clients. Matt can typically be found programming in Ruby on Rails or Microsoft .NET and has a passion for clean and effective HTML/CSS. Matt has worked on large web application systems, and he has also worked on sites where he has organized 1000’s of pages of content. Matt enjoys working with customers and getting them to smile; he focuses on doing the job right.

Stephanie SundheimerInternet Marketing

Stephanie is also a product of Michigan State University. Stephanie currently leads our Search Engine Optimization and Internet Marketing division. She has been actively building websites and writing content for the web since 2010 and her internet marketing strategies have attracted many of our clients new business. Stephanie enjoys doing arts, crafts and hobby work as well as playing soccer.

Corrine SwartzDesigner

Corrine has provided the creative direction for some of our most popular websites. Her degree and experience in Applied Arts and Graphic Design brings a unique perspective to our entirely digital products. While working with Web Ascender, Corrine’s experience in print and traditional design has allowed her to design web and mobile interfaces that align with any company’s branding efforts. Since starting at Web Ascender Corrine has taken her design skills to the next level by also becoming an expert in HTML/CSS and building complete sites with DotNetNuke and other content management systems.

Kyle ScheborFront End Developer / Designer

Kyle is a Michigan State Telecommunications graduate who has been working at Web Ascender since 2009 and leads many of our content management system implementations. He is a talented graphic designer who also has the skill to implement his vision in HTML/CSS, DotNetNuke, WordPress or Ruby on Rails. He has been working with the DotNetNuke content management system for 6+ years and WordPress for 3+ years. He has a passion for authoring his own electronic music, mobile game development, and making great designs come to life.

Katie KlumbDesigner

Katie is a Central Michigan University graduate and excels at creative design and writing for the web. Katie has taken projects at Web Ascender from conception, through wireframes, design, and implementation. She enjoys doing design work, HTML/CSS, Javascript and working with our clients to achieve their online goals. During the last year Katie has been working on improving Web Ascender’s responsive web design offering to ensure our websites provide a great experience on a variety platforms and devices.

Samantha FrayInternet Marketing & Inbound Marketing

Before joining the team, Samantha began cultivating her marketing skills working specifically in social media marketing as well as event marketing, management and promotion. She is also a product of Michigan State University where she graduated with a degree in communications and specialized in broadcasting and public relations. What drives Samantha is her passion for building relationships with not only her personal, business clients, but also with potential and current customers for her clients through a variety of internet marketing and inbound marketing strategies. Outside of investing into these relationships, she fancies playing guitar/singing, traveling with her husband, volunteering at church and conquering a good puzzle.

Elizabeth RussellInternet Marketing

Elizabeth graduated Cum Laude from Grove City College with a degree in Marketing Management. She works with SEO, AdWords, blogging, and campaign strategy, and she finds genuine enjoyment in helping our clients succeed online. Her favorite projects are those that involve a great of blogging, and she is currently focusing on fine tuning her content marketing prowess. When Elizabeth is out of the office she enjoys running, skiing, eating sushi, and, of course, watching Michigan State basketball.

John StemlerDeveloper

John graduated, with honors, from the MSU Honors College in 2011 with a degree in Mathematics and a minor in Physics. He works primarily with the development of web and mobile applications using Ruby on Rails and Appcelerator Titanium. John enjoys building new web applications and seeing his projects develop from start to finish, especially those that involve an interesting or complex business logic. He is currently learning and interested in javascript frameworks, new “web technology” based mobile development frameworks, and web based P2P technologies. When he’s not hard at work creating developmental masterpieces for our clients, John can be found snowboarding, reading, or working on his own independent projects.

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Desktop Wallpapers
Our team also makes desktop wallpapers that are themed around the season or current events. We make beautiful designs for when Santa is coming to town or when MSU wins the Rosebowl.

2011 Lansing Entrepreneurial Award Winners Lansing Apple DeveloperMicrosoft Gold Certified Partner

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