Overview
Family owned and operated for around three decades by creator Lori B. Allen, bridals by lori is the largest full service bridal salon in the nation.
Located in the Sandy Springs community in Atlanta, Georgia, bridals by lori offers an efficient shopping experience and unparalleled experience. They’ve been featured in national publications and websites including Brides Magazine, Modern Bride, and Martha Stewart Weddings, and they also received the 2003 DEBI award for retailer of the year.
Client
bridals by lori
Project
Business website design, development & mobile application development
What We Did
- Consulting and Architecture Services
- Website Design
- WordPress CMS
- Mobile Application Development
The Problem
When bridals by lori signed on with TLC for their debut in Say Yes to the Dress Atlanta, they needed a website solution that could showcase their unique bridal collections, cater to the needs of a national audience and capture the spunky charm for which they are known. They needed a website that was easy to use, quick to update and as gorgeous as the brides they dress. But just as every bride has that perfect dress, bridals by lori was set on finding their perfect match to develop a winning online presence. They couldn’t rely on just anyone for the job, but they said YES to Web Ascender!
The Solutions
Consulting & Strategy
Our team worked with the staff at bridals by lori to craft a stunning website that captivates visitors and aligns with the branding efforts of the show. We started by updating the existing bridals by lori website to improve user-friendliness and search engine optimization, ensuring they could be found and that they were meeting the needs of their visitors. Then we designed and developed unique sections of the site for each of their product lines to help bridals by lori capitalize upon the national attention they received.
Web Design
The next step was to create an interactive extension of the show within their website that would engage visitors and help develop buzz around Say Yes to the Dress Atlanta and the bridals by lori brand. This was achieved with a section of the site that is updated to coincide with new episodes, allowing followers of the show to visit the site for direct access to the same dresses and accessories that were chosen by the brides of the day. In addition, the site pulls news, social media posts and other chatter from around the web and displays it on the bridals by lori site as an easy digest for fans to follow.
Mobile Application
In addition to an extraordinary website look and feel, bridals by lori wanted to carry the unmatched service and personalization they provide into all aspects of the client experience. They partnered with us for a mobile application that would do just that.
The bridals by lori mobile app offers the ability to create an account, countdown the days to your event, and even get personalized tips based on your timing and situation.
Results
Web Ascender delivered world class user experience, functionality, and aesthetic appeal. At the end of the day, bridals by lori had nothing but great things to say about their new website and its ability to grow their brand and boost popularity for the show.
