bridals by lori

The Challenge

Family owned and operated for around three decades by creator Lori B. Allen, bridals by lori is the largest full-service bridal salon in the nation. Located in the Sandy Springs community of Atlanta, Georgia, they’ve been featured in national publications including Brides Magazine, Modern Bride, and Martha Stewart Weddings, and received the 2003 DEBI award for retailer of the year.

When bridals by lori signed on with TLC for their debut in Say Yes to the Dress Atlanta, they needed a website that could showcase their unique bridal collections, cater to a national audience, and capture the spunky charm for which they are known - easy to use, quick to update, and as gorgeous as the brides they dress.

What Web Ascender Did

Our team crafted a stunning website that captivates visitors and aligns with the branding of the show. We updated the existing site to improve user-friendliness and SEO, then designed and developed unique sections for each of their product lines to help capitalize on the national attention they received.

We also created an interactive extension of the show within the website to build buzz around Say Yes to the Dress Atlanta. A section of the site updates to coincide with new episodes, giving followers direct access to the same dresses and accessories chosen by the brides of the day. The site also pulls news, social media posts, and other chatter from around the web into an easy digest for fans.

To carry their unmatched service and personalization into all aspects of the client experience, bridals by lori partnered with us for a mobile application. The app lets users create an account, count down the days to their event, and get personalized tips based on their timing and situation.

The Results

Web Ascender delivered world-class user experience, functionality, and aesthetic appeal. At the end of the day, bridals by lori had nothing but great things to say about their new website and its ability to grow their brand and boost popularity for the show.