North Central Area Credit Union

Objective: Be the credit union members find first

North Central Area Credit Union serves members across Michigan from a network of branches. Members look for a local lender the way everyone does now: on Google, on their phone, and in the banking app they already use. The credit union wanted a marketing partner who could make each branch easy to find, keep its campaigns looking consistent everywhere members see them, and turn loan interest into applications.

What Web Ascender Did

• A baseline and a plan - an SEO audit and executive summary to start, then monthly SEO recommendations and an executive report on what changed and what to do next
• Google Business Profiles for every branch - built out and verified profiles for each location, storefront photos, monthly posts across all branches, and a protocol for responding to reviews
• Search Console and tracking - every branch page connected in Search Console, tag and conversion tracking cleaned up, and SEO tooling set up to watch rankings and site health
• Monthly campaign artwork - one message designed in every size the credit union uses: in-branch pieces and teller pads, mobile and digital banking banners, and display and social ads
• Loan pages and landing pages - a rewritten mortgage page, and landing pages for auto and personal loans with short forms and thank-you pages, revised over time for faster loading and a better mobile experience
• Google Ads and social ads - search and display campaigns targeted to branch areas, advertiser verification, working within financial-services ad policies, and Meta ad account and pixel setup
• Website care - page and navigation edits for SEO, a member center page, new location pages and a branch map, and caching to speed up the site

The Outcome

The credit union has one team running its local search, campaigns, landing pages, and ads together, so a monthly promotion shows up the same way in the branch, in the app, in search results, and in an ad, and leads to a page built to turn interest into an application. Web Ascender continues to run the program month to month.

The header photo is representative stock photography and the illustration uses sample data.