Ice House America
Corporate and customer-facing web design, app development, and digital marketing for an ice vending manufacturer.
- Client
- Ice House America (IHA)
- Industry
- Manufacturing / Vending
- Discipline
- Website design, Web application, Mobile application, Digital marketing
Ice House America (IHA) manufactures ice vending machines for entrepreneurs starting or expanding their vending businesses. IHA, along with their consumer-facing brand, Twice the Ice (TTI), bring ice vending businesses to entrepreneurs and clean, fresh ice to consumers.
Objective: Grow the Brand, Generate Leads, Expand Business Insights
Ice House America (IHA) faced a two-fold marketing challenge: showing business owners the power of the ice vending franchise, and building the franchise’s value by reaching ice vending customers. This required separate marketing strategies for two different brands, as well as separate software products. The consumer-facing Twice the Ice (TTI) brings in ice vending customers, the business-facing Ice House America captures business owners’ attention, SMARTIce provides business analytics and tracking for owners, and ICE2U provides features for ice vending customers. Designing a cohesive but distinct approach for each brand required strategic thinking and a clear vision.
What We Did
Understanding the need for separate approaches to two unique audiences, we built two unique websites and two unique platforms: the Twice the Ice and Ice House America websites, SMARTIce, and ICE2U. The IHA website is designed to educate potential business owners about each ice vending model, and the TTI website builds brand value by educating consumers about the benefits of ice vending. We built targeted marketing campaigns focused on high-quality content and strategic ad placement, and by integrating with HubSpot, we gathered critical data on each campaign and improved each approach.
- Redesigned the Ice House America website and built the Twice the Ice website to build up each brand and resonate with unique market segments
- Built strategic marketing campaigns using ads and SEO to increase traffic and lead conversions
- Integrated with HubSpot to access critical data and gather important insights
- Built the ICE2U app to build value for the brand and business owners alike
- Built SMARTIce to allow ice vending machine owners to track sales, schedule maintenance, detect problems, monitor machines, and more
Key Results
In a span of three years, our digital marketing efforts yielded fantastic results: lead generation increased by 700% (8x), from about 200 new monthly contacts to about 1,600. The launch of the ICE2U app brought thousands of new transactions and continues to grow.
- 700% (8x) increase in monthly leads
- Partnerships with nation-wide businesses
- Increased peak summer traffic for IHA by more than 200% from 2020 to 2022
- Increased peak summer traffic for TTI 50% from 2021 to 2022
- 382% increase in ICE2U transactions
- 863% increase in organic search traffic to the blog in 2020
- Free Ice for a Year giveaway: 164% increase in app installs, 128% increase in transactions
What we did
- Web Design
- Web Development
- App Development
- Software Development
- Responsive Design
- Digital Marketing
By the numbers
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Schedule a call →We've been working with Web Ascender for 12 years. When I started in the business, we had no ability to track our sales or operate our machines remotely. It's helped our business scale from a very small company to large-scale.
