Homesite Mortgage

Homesite Mortgage is a consumer direct, regional lender offering a wide range of financing solutions. They’re small enough to keep rates low and customer service high, helping them stand out from national competition. In 2014, Homesite Mortgage celebrated its tenth year providing home loan solutions for every type of consumer need.

The Problem

Homesite came to Web Ascender with an outdated website design that wasn’t generating any leads. Their web presence was hard for users to navigate, preventing them from using it to grow their business. Along with an outdated web design, Homesite previously had no online marketing strategy. They were buying leads instead of using online tools to generate website traffic and convert visitors into leads from their website.

The Solutions

Web Design

Web Ascender worked with Homesite Mortgage to craft a web design that was cohesive, easy to navigate, and representative of their brand. To make the website more engaging, we incorporated prominent calls to action on the homepage, along with an informational video and quick links to blog posts. The site is mobile friendly (responsive) and incorporates key design features that were lacking in the previous design.

AdWords Campaigns

Previously, Homesite Mortgage was not generating the traffic necessary to support the volume of leads they desired. Using both search and display networks, Web Ascender created text and graphic advertisements that incorporated Homesite Mortgage branding along with the right keywords and calls to action, resulting in a 1,242% increase in leads over six months.

Lead Generation

Web Ascender implemented inbound marketing strategies to create content offers, blog posts, and targeted landing pages in order to increase organic traffic and improve lead generation. Users were funneled to optimized landing pages where they filled out a form, and custom landing page designs produced higher conversion rates.

Results

Over the first six months, AdWords campaigns resulted in a 453% increase in click-through rate, a 1,242% increase in form submissions, a 3,245% increase in conversion rate, and a 95% decrease in cost per conversion. Optimized landing page designs resulted in a 48% decrease in bounce rate, a 579% increase in pages per visit, and an average of 160 leads per month. Blog and content strategy resulted in a 32% increase in organic website traffic, a 200% increase in traffic to blog posts, and a 144% increase in leads from organic website traffic.