A mature B2B plastics manufacturer reborn as a modern, technology-friendly, innovative brand.
Client
Highland Plastics Inc.
Industry
Manufacturing
Year
2023
Discipline
Website design, Case study
40%+YoY increase in monthly traffic
NewHigh-dollar relationships from paid ads
1991Heritage brand, modern image
Re-envisioning a mature manufacturer
The Web Ascender team helped a mature B2B plastics manufacturer completely re-envision their brand and public image. The new Highland Plastics is a modern, technology-friendly, innovative business that works hand-in-hand with customers to solve their unique product challenges.
What we did
A full brand refresh and new visual identity
A modern website built to showcase custom plastic sheet extrusion capabilities
Targeted paid advertising to reach new, high-value buyers
The result
A 40%+ year-over-year increase in monthly traffic after the rebrand and new website - plus targeted paid advertising that created new long-term, high-dollar business relationships.
What we did
Brand Strategy
Website Design
Digital Marketing
By the numbers
40%+YoY increase in monthly traffic
NewHigh-dollar relationships from paid ads
1991Heritage brand, modern image
Your turn
Want results like these?
Let's talk about what we could build for your business.
Web Ascender helped us re-envision our brand and entire public image. We feel modern, technology-friendly, and ready to solve our customers' toughest challenges.
