FixRoof

Objective: A new name, a new website, and a roofer homeowners can find

FixRoof, formerly CS Roofing Company, is a residential and commercial roofing, siding, and gutter contractor serving the Jackson, Hillsdale, Battle Creek, and Lansing area. Homeowners search by town and by problem, and more of them now ask AI assistants for a recommendation. The contractors who show up first get the call.

The company was changing its name from CS Roofing to FixRoof and needed a website to match: a fresh design, content that answers homeowners’ questions, and a steady marketing program to keep it working.

What Web Ascender Did

• Rebrand assistance - helping carry the move from CS Roofing to FixRoof across the website and the company’s online presence
• A new WordPress website - an updated creative design built around the new brand
• A full SEO and AEO audit - a review of how the site performed in search engines and AI answers, followed by implementing the improvements it found
• FAQs and content for AI citation - clear answers and pages written to help FixRoof show up in search results and get cited by AI tools
• Integrations and lead capture - connecting the site to third-party service platforms and lead capture tools, so inquiries reach the team
• Monthly site improvements - ongoing updates to the website, with Google Ads assistance when needed
• A monthly newsletter - we write and send FixRoof’s newsletter every month

The Outcome

FixRoof launched its new name with a website designed for it, built to be found in search and AI answers, and connected to the tools the team uses to follow up on leads. With monthly improvements and a newsletter going out every month, the site and the company’s customer list keep working long after launch.