Dyno One
Corporate website design, development, and digital marketing for a dynamometer manufacturer.
- Client
- Dyno One, Inc.
- Industry
- Manufacturing / Industrial Testing
- Year
- 2024
- Discipline
- Website design, Digital marketing
Dyno One, Inc. designs and manufactures advanced dynamometer systems used in automotive, aerospace, and industrial testing environments. Dyno One and, formerly, SAKOR Technologies designed and built dynamometer testing solutions. Today, they are one entity dominating the industrial testing space.
Objective: Modernize the Brand, Showcase Capabilities, and Generate Qualified Leads
Prior to becoming part of Dyno One, SAKOR Technologies was a respected name in dynamometer manufacturing, but its website did not effectively support sales, educate customers, or generate inbound leads. The digital experience did not reflect the sophistication of the products or the depth of real-world applications. Initially, the goal was to transform SAKOR’s website into a modern, informative sales tool that clearly explained complex products, highlighted real-world use cases, and made it easy for prospective customers to initiate conversations. Following Dyno One’s acquisition of SAKOR, the website needed to evolve again to reflect the combined strengths of both organizations, articulate the expanded product portfolio, and continue driving high-quality inbound leads.
What We Did
Our team completely rebuilt the SAKOR website with a modern design and clear, benefit-driven content that explained how their dynamometers work and where they deliver value. We focused on clarity, credibility, and usability, turning the website into a practical resource for engineers, buyers, and decision-makers. After SAKOR was acquired by Dyno One, we reworked the site again to align with Dyno One’s brand, messaging, and expanded product offerings.
- Redesigned and rebuilt the SAKOR website with a modern, professional aesthetic
- Rewrote and organized content to clearly explain dynamometer products, benefits, and applications
- Showcased projects, use cases, and real-world testing environments
- Built clear pathways for prospective customers to request information and start conversations
- Reworked the website post-acquisition to reflect Dyno One branding and expanded offerings
- Unified messaging to position Dyno One as a comprehensive dynamometer solutions provider
Key Results
The modernized website transformed SAKOR’s digital presence from a passive brochure into an active business development tool. Once the products and use cases were clearly presented, the website began generating significantly more inbound leads. Following the acquisition, the updated Dyno One site reinforced the value of the combined organizations, helping communicate expanded capabilities while continuing to support lead generation.
- 176% more organic search traffic in the year after the Dyno One site launched in October 2024 (2,998 to 8,288 sessions), with search growing to 60% of all traffic
- More than twice the visitors: users up 121% (5,065 to 11,195) and sessions up 139% (5,751 to 13,748)
- 73% more form submissions (133 to 230), and file downloads nearly tripled (72 to 212)
- Improved clarity around product offerings and use cases
- Stronger positioning following the SAKOR acquisition
- A scalable digital platform that supports continued growth and expansion
What we did
- Website Design
- Web Development
- Responsive Design
- Digital Marketing
By the numbers
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