Duperon

Objective: Reach engineers and municipalities who buy screening equipment once in a long while

Duperon, based in Saginaw, Michigan, manufactures screening and solids-handling equipment for municipal and industrial water and wastewater systems: bar screens, washer compactors, dual augers, and drum screens. It sells through a network of sales representatives across North America.

That makes marketing a long game. Buyers research for months, specifications matter, trade shows like WEFTEC drive interest, and every lead needs to reach the right representative quickly. Duperon needed a partner who could run campaigns, keep the website current, and connect all of it to the way its reps work.

What Web Ascender Did

We started in 2016 with a monthly search and advertising program, and the engagement has grown in step with the company:

• SEO and Google Ads - ongoing campaign management with monthly reports and calls, plus landing pages for WEFTEC and other trade-show campaigns
• Marketing automation and CRM - we moved Duperon to ActiveCampaign, connected its forms and CRM, and set up location-based lead routing so inquiries reach the right representative
• Inbound marketing - persona and inbound workshops, blog content on the topics buyers actually search, and workflow emails that nurture leads between trade shows
• A rebuilt website - new sitemap, wireframes, copy, and design on WordPress, launched in 2021
• Tools for sales - a rep portal, a rep locator, a Find Your Bar Screen tool, and gated downloads that capture leads
• A steady run of new pages - product and company pages for new equipment, an ISO 9001 certification, patents, aftermarket parts, and careers, as the line grew
• Spanish-language sites - separate versions of the website for Mexico and Spain, translated and built in 2026
• Hosting and support - managed hosting, rep locator updates, job postings, and press releases as they come up

The Outcome

Duperon has had the same marketing and web partner for ten years. Campaigns, forms, CRM, website, and sales tools were built to work together, so a lead from a trade show or a search result lands with the right person at the right time. The company now speaks to buyers in three versions of its website, and new products get a page, a campaign, and a place in the rep network without starting from scratch.