CHI Aviation

Objective: A website and marketing that match the way CHI Aviation operates

CHI Aviation, based in Howell, Michigan, is a helicopter operator. Its work spans heavy-lift construction, utility support, and government and defense missions, and it runs sister brands including Helimax Aviation, XRDI, and Resolute ISR.

The customers who hire a heavy-lift helicopter operator are project managers, utilities, and agencies who need to see capability, safety, and experience quickly, often before they ever pick up the phone. CHI Aviation needed websites, sales materials, and a steady flow of qualified inquiries that matched the seriousness of the work.

What Web Ascender Did

2025: We took over site management

CHI Aviation came to us in spring 2025, when we took over management of its websites from a previous agency.

• A smooth takeover - three WordPress sites (CHI Aviation, Helimax Aviation, and XRDI) moved to managed hosting and support, so updates, security, and uptime were handled from day one
• One team for every brand - CHI Aviation and its sister brands now work with a single group that knows the sites, the business, and the audience

2026: A new design from the ground up, and digital marketing

With the foundation stable, we rebuilt how CHI Aviation shows up online.

• A new CHI Aviation website, designed from scratch - a fresh look and new structure, including a company timeline, a graphic showing where the company operates, certification and service pages, downloadable capability PDFs, and forms
• Sales materials that match the site - a tri-fold brochure, an updated sales presentation, capability flyers and spec sheets for specialized missions, and graphics for trade show booths and banners
• A regional Google Ads program - search campaigns aimed at specific regions, with landing pages built for each location
• Search visibility - SEO on the new site and a Google Business Profile that supports local discovery
• Reporting and communication - monthly performance reports and regular calls with the CHI Aviation team to adjust the program as the business changes
• Social media planning - a proposal for managing the company’s social presence

The Outcome

CHI Aviation went from a set of inherited websites to a current, well-supported presence in about a year. It now has a website designed around how customers evaluate a heavy-lift operator, a consistent set of printed and presentation materials, and a marketing program that targets the regions it wants to work in. The same team that manages the sites designed the new one and runs the advertising, so a trade show booth, a landing page, and a search ad all tell the same story.