Cherithbrook Farm

Objective: Be the first call when it snows, or when spring arrives

Cherithbrook Farm, in Okemos, Michigan, has served Meridian Township and Greater Lansing since 1995 with landscape construction and maintenance, commercial snow and ice management, and cattle sales. It is SIMA accredited and runs a fleet of more than 40 vehicles. Its demand swings with the seasons, and customers search the moment they need help.

The company needed a website that looked the part, advertising that moved with the weather, and local visibility in the towns it serves.

What Web Ascender Did

We began in October 2024.

• A website redesign - content, wireframes, and a build on WordPress, launched in November 2024 behind Cloudflare on our managed hosting, with a homepage that leads with 30 years of service, the fleet, and 1,580+ satisfied customers
• Service and project pages - separate pages for commercial snow and ice management and for landscaping, a projects gallery of finished landscape work, an employment page, and a quote request on every page
• Google Ads - set up and managed with separate residential and commercial campaigns for snow and ice management and for landscape construction and maintenance
• Tracking and local profile - conversion tracking in Google Analytics 4 and Tag Manager and a cleanup of the Google Business Profile
• Seasonal management - regular reports, search term and competitor research, and budget shifts between snow and landscaping
• A local SEO push in 2026 - city pages for Okemos and Meridian, Haslett, Mason, Holt, DeWitt, and Williamston, each written for snow removal and landscaping with a map and expandable questions
• Search Console tracking - to monitor indexing

The Outcome

Cherithbrook Farm has a website and advertising program that follow the seasons, and a local presence in every town it serves.

Comparing the latest 12 months with the 12 months before the new site launched:

• More than twice the website visits (2,326 to 4,923, up 112%)
• 142% more visits from organic search (372 to 899)
• 303 quote requests submitted through the website, with form starts up 228%