Chelsea State Bank
A new WordPress website and ongoing inbound marketing that boosted engagement and lead generation for a 100-year-old community bank.
- Client
- Chelsea State Bank
- Industry
- Finance
- Discipline
- Website design, Digital marketing
The Challenge
Chelsea State Bank is a local bank in Southeast Michigan that has served the Chelsea area for over 100 years and is looking to expand into surrounding communities. They offer a wide range of financial services and products to both individual and commercial customers, and they recently received an A+ financial health rating from DepositAccounts.com.
Chelsea State Bank came to Web Ascender with an outdated website that wasn’t effectively appealing to or engaging their customers, making lead generation difficult. Their web presence was hard to navigate, preventing the bank from using their website to help grow the business.
What Web Ascender Did
Working with their existing content to make the site more engaging, we built Chelsea State Bank a brand-new website using WordPress. The result was a visually appealing online experience designed to draw in users and funnel them toward contacting the bank. The website features changing page banners with eye-catching photos of their target audience, further engaging visitors.
To strengthen their online presence, Chelsea State Bank enlisted our Internet Marketing team to implement inbound marketing strategies. We work with them on an ongoing basis to develop and execute campaigns that increase organic traffic and improve lead generation - including content offers, relevant blogging topics, compelling calls-to-action, targeted landing pages, content promotion, and lead nurturing.
The Results
Since launching the site, Chelsea State Bank has received nothing but great feedback from their customers. They are thrilled with the user-friendliness of the site and its ability to bring in new business.
What we did
- Website Design
- Digital Marketing
By the numbers
Want results like these?
Let's talk about what we could build for your business.
Schedule a call →Overall Web Ascender was more than we had hoped for when we signed the agreement. The team is beyond great and we couldn't be more pleased with the results. Web Ascender has a great and highly skilled team who are top notch at what they do.
