Bridgestone

A Global Sales Team, Always Equipped

Bridgestone is the largest manufacturer of tires in the entire world. They were referred to Web Ascender by another major company in the automotive industry, and the relationship has continued to grow ever since - first building for one department, then quickly being referred to other departments and partners to solve problems and implement solutions.

Mobile Marketing Materials, Synchronized

Imagine you’re a marketing director with over 200 people on your sales team, trying to ensure every member knows the ins and outs of current and upcoming products - and you can’t have them carrying a dozen tires under their arm into a sales meeting.

We created a tool that allows Bridgestone to manage all of their marketing materials in an easy-to-use web interface that synchronizes wirelessly with a custom iPad application used by their entire sales team. They can directly engage with customers and walk through PDFs, presentations, videos, brochures, warranty information, and more to explain product differences and help customers make good decisions.

Field Inspections Without the Late Nights

Bridgestone also makes huge tires for agriculture and mining equipment. Representatives visit these around-the-clock operations to inspect tire wear and track rotation and replacement schedules. Previously, team members jotted notes on pads of paper, then drove back to an office or hotel to log the data - an error-prone process that ate up hours.

We built an iPhone, iPad, and Android application integrated with back-end Bridgestone systems. Inspections can now be completed in the field, tracking specific data points on each machine and tire even without an internet connection. Once back in cellular or wifi range, the app synchronizes with the central Bridgestone system automatically.

Bluetooth Sensors on the Tires

Tire pressure is one of the most important things an inspector checks on a mining haul truck. We extended the inspection app to work with Bluetooth Low Energy tire-pressure sensors: the app finds the sensors on a machine, connects to them, and configures and names each one to its tire position, right from the inspection. Readings and sensor setup become part of the same record the inspector is already filling out, instead of a separate tool and a separate step.

An Ongoing Partnership

Our first application with Bridgestone was such a success that news quickly spread to other departments. We continue to work with multiple teams within the business to create, support, and maintain different mobile marketing solutions.