Boast

Objective: Make it easy to let happy customers do the selling

Every business knows its best salespeople are its happiest customers. Almost none of them have a reliable way to capture what those customers would say. Asking for a testimonial is awkward, scheduling a video shoot is expensive, and the quotes that do come in end up in an inbox instead of on the website. Reviews on Google and Facebook are left to chance.

In 2014, Web Ascender set out to fix that with a product of our own. Boast makes collecting video testimonials, reviews, and customer feedback as simple as sending a link, and then puts the results to work. Today more than 10,000 organizations use it, from solo consultants to household names including HubSpot, Blue Cross Blue Shield, Whole Foods, National Grid, and Blink, and it has collected more than 200,000 customer stories. Its tagline says it plainly: your happiest customers are your best salespeople. Let them talk.

What Web Ascender Built

Boast is an all-in-one platform for proof-based marketing, designed, engineered, hosted, and marketed by Web Ascender.

Collect

• Video testimonials from any device - customers record in the browser on a phone, tablet, or laptop, with no app to install
• Guided prompts - on-screen questions during recording so customers know what to say and every testimonial tells a complete story
• Eighteen proven request templates sent by email or SMS, with automated follow-up sequences that keep asking politely until the story comes in
• Reviews and surveys too - route customers to Google and Facebook reviews, and run NPS, CSAT, CES, and custom surveys through the same forms
• A drag-and-drop form builder with multi-page forms, consent fields, conditional visibility by sentiment, landing pages, and multiple languages

Curate

• One-click approval with a dashboard that separates what’s collected, what needs review, and what’s published
• Auto captions burned in the moment a video is approved, so every testimonial is accessible and ready for social media
• A Boast Score and sentiment tags that turn feedback into a number leadership can track

Publish

• Display widgets in cards, carousels, lists, and floating layouts, styled to match the site and updated automatically as new responses are approved
• Embeds and integrations - JavaScript and iframe embeds, Zapier, Google Business Profile, and Facebook, plus video downloads for ads and social posts
• Multi-location and team support with per-location forms and staff accounts for organizations with many branches

The business around it

• Self-serve SaaS with a free trial and plans from small teams to enterprise, with video quality, recording length, forms, sequences, and locations scaling by tier
• Marketing site, onboarding, billing, and support built and run by Web Ascender. We even use it ourselves: the video testimonials on this site were collected with Boast

The Outcome

Boast has grown from an idea in a Michigan office into a platform trusted by more than 10,000 organizations, and it keeps shipping. For a decade it has been the clearest demonstration of what Web Ascender does for clients, done for ourselves: find a real problem, design software people enjoy using, build it to scale, and market it well enough that the world’s biggest brands sign up on their own.

A note on this project

Boast is a product that Web Ascender owns, builds, and markets. We include it in our portfolio because it shows what our team can design and ship end to end, but it is not client work, and the results above are Boast’s own.