AIS Construction Equipment
A redesigned Ruby on Rails website with custom inventory search that doubles as a sales and marketing tool.
- Client
- AIS Construction Equipment
- Industry
- Equipment
- Discipline
- Website design, Web application
Web Design and Development for an Equipment Company
AIS Equipment is one of the oldest Michigan-owned and operated heavy equipment companies in the state, with over 50 years in business. AIS sells both new and pre-owned construction equipment, aggregate equipment, engines, and construction parts. It also provides rental construction equipment and a 24-hour field service team for repairs.
What Web Ascender Did
The relationship between AIS and Web Ascender started almost a decade ago when they approached us for a website design. Years later, AIS reached out about refreshing the look of their website and creating a better way to display their inventory of machines and equipment for visitors.
Our web design team worked closely with AIS to create a new design for their Ruby on Rails website that amplified their brand while creating a more seamless experience for customers to search through inventory. The new design features bold navigation to highlight their products and service areas, plus a brand-new news section for company updates.
Our development team then integrated their internal product system with the website to display their products and machines. The latest search technologies were implemented to allow users to search for machines sitewide. Visitors can even create an account to save specific products or machines and view additional details.
The Results
The new interface created a better buying experience for customers and also serves as a marketing and sales tool internally. With the new system, the AIS team can create and send brochures of specific products to potential buyers with just a few clicks.
What we did
- Website Design
- Web Application
By the numbers
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Let's talk about what we could build for your business.
Schedule a call →Been working with Web Ascender for over 9 years with our website. We have re-tooled and have been very pleased with the performance of the site. It has increased our site traffic; Web Ascender has been very responsive to our efforts and keeping the site up. We've enjoyed being able to edit the site ourself and update it with fresh content. We highly recommend Web Ascender.
