Air Hydraulics

Objective: Reach engineers who are choosing a press

Air Hydraulics, in Jackson, Michigan, builds industrial assembly presses (pneumatic, hydraulic, air-over-oil, and servo) and rotary index tables. Its buyers are manufacturing engineers who research carefully, compare specifications, and rarely respond to anything that reads like advertising.

Air Hydraulics needed a marketing program that answered those engineers’ questions before they ever called, and that kept showing up on the searches they run.

What Web Ascender Did

We have supported Air Hydraulics’ website since 2015, rebuilt it in 2020, and in 2022 became its marketing team.

• Website support - hosting, SSL, ISO certificate updates, and new product manuals and documents as they change
• A 2020 WordPress rebuild - a new homepage, a product page template and product landing pages, downloadable CAD files, and a new sitemap with redirects from the old site, plus training for the team
• Research first - when the marketing program began in 2022: competitor research, an SEO audit, keyword research, and a visit to the Jackson plant to understand the products
• Gated guides - a press selection guide and a custom modifications guide, each with a landing page, email follow-up in ActiveCampaign, and its own Google Ads campaign
• Technical content, over and over - more than a hundred articles on press types, force and distance monitoring, servo presses, rotary index tables, maintenance, and safety
• Application pages - staking, riveting, press-fit, stamping, shearing and punching, trimming and notching, and other uses, added to the main menu and linked from related articles
• A case-study library - customer applications written up with reference numbers, a case studies section, and a rotator on the product pages
• A rotary index table campaign - a dedicated landing page, ads, and edited remarketing videos
• Google and Bing Ads - search, display, and remarketing campaigns managed throughout, with GA4 conversion events and HubSpot lead tracking
• Email and reporting - a regular newsletter and monthly Google Analytics and ads reports
• Visuals - cleaned-up press photography, product illustrations, icons, and blog graphics
• Ongoing site updates - an updated products page, an in-stock air presses section, new safety switch, impact hammer, and cylinder pages, and site-wide style updates

The Outcome

Air Hydraulics has had one team behind its website for more than a decade. It now has a deep library of technical content that works for engineers at every stage of research, and a team that plans, writes, advertises, reports, and updates the website as one program.

In 2025 compared with 2023:

• 90% more organic search traffic (9,061 to 17,225 sessions)
• 91% more file downloads (1,183 to 2,261)
• 58% more form submissions (779 to 1,228), and rotary index table quote requests more than doubled (38 to 87)