AgroLiquid
A redesigned website and digital marketing program that educates customers, builds traffic, and closes leads.
- Client
- AgroLiquid
- Industry
- Manufacturing
- Discipline
- Website design, Digital marketing, Web application
Objective: Increase Traffic, Showcase Authority, Close Leads
AgroLiquid is a Michigan fertilizer producer focused on science and results. They rigorously test their innovative liquid fertilizer products to build cost-effective nutrition programs for many different crops and trees.
AgroLiquid’s new website needed to portray the effectiveness and research behind their products. It also needed to teach customers that traditional fertilizers were not necessarily the best, and that innovation could improve their agricultural business. Finally, the website needed to effectively capture search traffic and easily turn web visitors into leads.
What Web Ascender Did
- Redesigned the AgroLiquid website with a sleek and modern aesthetic
- Rewrote website text with SEO best practices to compete on essential organic search terms
- Built an easy-to-use course system to showcase how liquid fertilizer can improve plant growth
- Organized online advertisements and marketing campaigns targeting competitive search terms
- Designed an easy supplier search system to help customers find local reps
The Results
Since their web redesign in 2018, AgroLiquid has seen continuous growth in traffic and leads. Each year, more customers use the educational Back2Basics program to learn how to use liquid fertilizer to optimize yields. Targeted marketing and advertising campaigns supplement organic traffic to increase AgroLiquid’s reach across the nation and beyond - including a 101% increase in total annual organic web traffic.
What we did
- Website Design
- Digital Marketing
By the numbers
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